Senior Manager, RTM Customer Solutions - LATAM OU

Position Overview:

Spearheaded the development and implementation of customer-centric and digital financial services across Latin America, focusing on fostering a seamless phygital experience.

Responsible for proposing, developing, and implementing flexible Route to Market models and commercial capabilities.

Function Related Activities/Key Responsibilities:

• Lead digital financial services across Latin America, designing and scaling Credit solutions in partnership with Fintech startups and in a collaborative way with top 4 Business Operations (BOs) in LATAM;
• Establish a high-impact financial ecosystem for B2B2C transactions, involving senior-level engagement and cross-functional leadership;
• Responsible for redesigning and implementing new RTM Models and commercial roles for Traditional Trade according to digitalization impact focusing on account development and execution;
• Design and optimize RTM strategies for events, defining the direct or indirect approach. Determined the use of 3rd party logistics or own fleet to ensure effective distribution and coverage;
• Co-created strategies with different areas and BOs to align vision on each capability;
• Facilitated strategic partnerships with Fintech startups, leveraging synergies, reducing costs, and enhancing service offerings;
• Worked closely with Kamay Venture to identify and engage potential partners for Fintech and AI-driven segmentation tools;
• Organized workshops and developed a startup collaboration agenda to foster innovation and support the integration of cutting-edge technologies.

• Bachelor degree and above.

• 5+ years of experience in commercial strategy areas with strong skills in route to market, financial services, segmentation, value to market, innovation, channel strategy.

• Desirable to have candidates with a mix of sales operations and route to market experience

• Proven deep understanding of the complexities of the end-to-end operations, processes and tools to optimize solutions with our customers across regions;
• Stakeholder management - work seamlessly with stakeholders across the functions (operations, customer management, bottlers, channel strategy);
• Solid analytical and conceptual skills and ability to think from planning to execution and solid system commercial and strategic management;
• Solid Data Interpretation skills - ability to understand complex data and ability to explain to different stakeholders and bottlers in a way that is meaningful to their business needs.