Senior Manager, Media Planning - CAM & CAR

Why being part of Coca-Cola Latin America?

We're accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

Focus, Scope, & Impact:

• The Media Planning Sr Manager for CENTRO will:
• Develop connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints
• Coordinate media buying with Mkt PS (procurement), making sure TCCC is performing an efficient buying and receiving maximum value out of the negotiations.
• Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs
• Control media investment (real vs planned), approving the Agency buying orders in Lumina, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
• Support all the auditing processes with media-related questions.
• Design, develop and work on Strategic Initiatives that will impact the business on recruiting intenders and neutrals faster.
• Recommend the ideal DMI split by brand and channel to all of our portfolio of brands (since ABP planning till all the budgets revisions needed).
• Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Kids Policy, productivity, Brand Safety, among others.
• Partner with PS to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU.
• Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries in CENTRO ZONE.
• The Media Planner will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.

• Media Strategy, Planning and buying experience (10-12 years)
• Experience working in agencies and or media vehicles is preferred
• Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing with clear results

• Ability to provide input to brand & creative strategy at category level
• Deep understanding of the evolved media landscape and e-commerce
• Develop gameplan as LATAM media dupla of the E2E responsible for the category
• Expertise in working with different external partners (i.e.: agencies, media partners, influencers)
• Ability to work in Agile cross-functional teams and be adaptable

• Role will require frequent communication with OU and Regional Media-E2E and teams, OU IMX lead, OU Category teams, Frontline Marketing lead and teams, Global Media IMX team, Franchise and Bottlers;
• Role will also interact frequently with external parties, particularly agencies and media companies
• English and Spanish are required languages;

• MEDIA STRATEGY, PLANNING AND IMPLEMENTATION
• DIGITAL MARKETING
• AUDIENCE PLANNING

• BRAND STRATEGY
• AGILE WAYS OF WORKING