Senior Director, CCTM Brand Growth Strategy - Meals

MEALS is one of the three growth pillar of Coca-Cola growth strategy, driving the biggest volume in Sparkling category and provides significant potential for the growth. Along with its potential to drive rituals, Coke™ also has a strong brand's heritage and right to win in Meals moment.

While Recipe for Magic platform through Foodmarks, Magic Weekends, and FoodFest activations kick started contemporizing Meals Platform over the last two year, starting 2025, we shall be doubling down on the marketing transformation, digitization, driving Food Experiences building on brand's edge ahead of competition.

Focus, Scope, & Impact:

• Leads the strategic thought leadership in Meals growth strategy, design of initiatives to broaden the Coke & Meal ritual adoption in order to continue drive meals occasion share ahead of competition and drive rituals including LRP, ABP thinking.
• Drives new-age of Meals through designing and leading the set-up New Meals IP platform to transform how we engage with consumers through Meals, collaborating with Global IMx Digital, Creative Strategy.
• Leads the brand briefing and strategic thought leadership of 2026/27 Meals charter, communication planning; setting up the Charter OU core team to manage & lead from communication brief to launch, working with OU meal leads.
• Overseeing the Meals initiatives strategic alignment, consumer strategy, effectiveness.
• Coach Meals Experience Director on working with the network of OU CCTM leads and OU Meal Leads, Global Category Creative Strategy team, Global and Local C&CL teams to design integrated experience plans including FoodMarks, New IP, FoodFest through collaborating with OU Meal Leads as a network team.
• Establishes and oversees the Meals marketing budget to ensure appropriate marketing mix that drives efficiency and deliver against financial targets, process guidelines and productivity goals.
• Coaches, inspires, and builds marketing capabilities and acts as a role-model in growth behaviors and leadership behaviors to drive strong meals network team engagement.
• Works with the Knowledge, Strategy and Insights teams to develop consumer marketing insights and provide a foundation for marketing strategy and channel management. Ensures strategic brand communications (including advertising, promotion and media plans) via deep consumer understanding, KBI tracking that follows global category strategy guidelines, as well as development of reporting and execution models to evaluate results and leverage key learnings.

• 10+ years of related global marketing & brand strategy experience, preferably in Consumer-Packaged Goods (CPG) or similar industry.
• Category, Brand Strategy experience is critical - Experience with Commercial/ Customer or Digital is an added benefit
• Experience working with cross-functional teams
• Deep understanding of consumer and business analytics

• Deep understanding of Brand Growth Strategy
• Deep understanding on the mining and application of consumer insights
• Ability to work in agile network teams

• Role will require frequent communication with senior stakeholders including OUMD's, CCTM leads, Global Stakeholders
• Global Category Senior Direct Reports must be comfortable communicating innovative approaches to marketing strategy and building buy-in across key internal stakeholders