Senior Director, Brand and Category Insights (Juice Portfolio)

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands - ensuring that each brand connects deeply with local consumers in ways that scale globally.

The Human Insights Senior Director, Brand and Category Insights (Juice Portfolio) will play a critical role in the development & implementation of the category learning plan agenda, connecting and integrating across the North America Juice and Dairy Team, the broader Marketing organization and the global Human Insights and Category Network. This role will interface directly with other cross functional teams across the organization, (within North America and globally) to ensure effective cross-pollination of knowledge across the networked organization and inform strategic initiatives using the power of data, analysis and insights.

• Lead the Juice Human Insights team and foster talent development
• Co-create development of Category/Brand insights learning plan with Category VP, global insights network and marketing partners, identifying key knowledge gaps and insights driven opportunities and threats for the category and brands
• Partner with Marketing to enable brand equity building and consumer relationship building, recruitment and loyalty across portfolio/categories/brands
• Perform consumer trend analysis and other consumer analytics to deliver holistic answers to business questions, often utilizing support from Platform Services (IT Shared service), Marketing Performance and Consumer Intelligence
• Develop creative strategy insights to support business and creative briefs, early and late-stage creative development, consumer co-creation, evaluation and testing
• Drive innovation pipeline through opportunity identification, concept development and assessment, product and packaging development, early and late-stage consumer co-creation, evaluation and testing
• Devise, manage and deliver insights to support the launch of new NAOU brands, development of visual identity and local marketing campaigns, and support national selling stories and measurement of new product launches
• Develop shopper understanding and purchase journey associated with brands and categories in partnership with Commercial Human Insights team
• Apply cross-portfolio disciplines and frameworks (e.g., Brand Edge, MDF/Equity, Consumer Segmentation, Consumption Moments & Occasions)
• Partner within NAOU and global insights network to share insights, best practices and learnings, capabilities development and apply best practices from other OUs
• Partner with Platform Services to influence and optimize proprietary brand health and occasions tools. Inform protocols related to creative shopper campaign measurement, and cross-portfolio activation and innovation
• Perform ad hoc research as needed (e.g., to support global campaigns, cross-functional efforts as required)

• Bachelor's Degree in marketing, social sciences or a business-related field
• 10 or more years of leadership experience in consumer insight, market research/analysis and/or shopper insights with preference for innovation and creative development experience
• Mastery of Market research techniques, holistic analysis and business question resolution. Able to tackle structured and unstructured problems coordinating all phases of analysis from formulation to conclusions / recommendations
• Expertise in leading insights and analytics workstreams in partnership with marketing or sales teams, leveraging both primary and & secondary data sources
• Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology partners and able to design effective and efficient insight programs to address business questions
• Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems
• Must be collaborative in nature, comfortable both contributing to and utilizing insights, strategies and activations around our network
• Expertise in managing agency partners and negotiations

• 10 or more years of experience in custom research working for or with a Consumer-Packaged Goods manufacturer
• Master's coursework or degree in social sciences or business-related fields is a plus
• Coca-Cola system and/or beverage category knowledge

• Strategic thinking: Integrate diverse business insights and connect the dots to develop holistic approaches to understanding people and building upon existing knowledge
• Communication Skills: Communicate complex information and implications both verbally and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive story. Must be able to translate technical/ market research information into compelling business implications and call to action/ recommendation to the business.
• Collaboration: Form relationships and serve as a trusted partner and advisor to Marketing lead, and share knowledge and best practices across the Insights organization and global network
• Marketing Research Knowledge: Knowledge of custom research methodologies and industry resources (e.g., Ipsos/Kantar, Nielsen/IRI, Mintel, NPD, Numerator, etc.)
• Business Consulting Skills: Identify opportunities and gaps by via understanding of the business and application of quantitative and qualitative industry, consumer, and syndicated insights
• Synthesis and storytelling: Communicate, influence and convince stakeholders through a structured, fact-based and action-oriented storytelling
• Prioritization: Prioritize through a pragmatic fact-based approach, handling trade-offs, balancing immediate and long-term priorities. Ability to orchestrate multiple stakeholders, delivering the highest priority and solutions in a holistic fashion.
• Analytic Skills: Analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources
• Technical Aptitude: Learn and effectively use information/business tools and platforms (i.e., CCV, Nielsen Connect, additional primary and third-party insights platforms, MS Office Suite, Power BI, etc) to obtain and analyze relevant information
• Agility: Removes barriers to move faster. Experimental mindset and adaptive. Thrives under pressure and fast pace

• Empowering Culture: We believe in fostering an empowering culture where every team member is valued and encouraged to grow.
• Benefits and Salary: We offer a competitive salary and benefits package that includes health insurance, retirement plans, and wellness programs.
• Professional Development: We are committed to your professional development and provide numerous opportunities for learning and growth, including access to training programs, mentorship, and career advancement.