LATAM Industry & Marketplace Performance Senior Director

The LATAM Strategic Insights & Analysis team aims to drive decision-making by generating actionable insights through complex analyses focused on the dynamics of the Beverage Industry and the performance of The Coca-Cola Company (TCCC) brands within it.

As the Industry & Marketplace Performance Senior Director, you will lead a dynamic team responsible for harnessing data, performing in-depth analyses, and driving strategic recommendations to sustain and enhance TCCC's market leadership in LATAM. The ideal candidate is a visionary leader with strong business acumen and proven expertise in Retail Measurement protocols, capable of translating intricate analyses into impactful business actions.

What You'll Do For Us

• Marketplace Measurement Leadership: Serve as the LATAM business lead for Marketplace Measurement (MPM), ensuring continuous enhancement of MPM data and analytics tools for effective decision-making. Act as the primary contact for Global Marketing Intelligence Services, the OU Digital Services team, bottlers, and external agencies.
• Industry and Market Share Ownership: Lead LATAM Industry Sizing and oversee TCCC-reported market share figures, ensuring they accurately reflect current market realities and drive future projections. Manage official reporting system submissions, supporting the annual business planning process in close collaboration with Finance.
• Strategic Analysis: Analyze strategic issues and opportunities, leveraging diverse data sources to uncover drivers behind industry trends and TCCC share performance. Generate powerful insights and collaborate with teams to shape LATAM's strategic direction.
• Team Leadership: Drive team effectiveness by clarifying objectives, eliminating obstacles, and fostering engagement. Cultivate strong enterprise leadership to enable cross-functional collaboration with Strategy/Insights teams. Promote a culture of bold and constructive challenge while developing diverse talent to continuously elevate performance.

• Experience: 12+ years of experience in Strategic/Planning/analytics in Fast Moving Consumer Goods (FMCG) companies.
• Expertise:
  
  
  • Previous experience in Retail Measurement agencies,
  • Proven track record of leading and cultivating high-performing teams, managing cross-functional coordination, and aligning initiatives.
• Skills:
  
  
  • Mastery of problem framing and problem-solving capabilities.
  • Ability to synthesize and translate data and insights into compelling business recommendations.
  • Effective stakeholder and relationship management, including negotiation and influence skills.
  • Prioritize through a pragmatic fact-based approach, handling trade-offs, balancing immediate and long-term priorities
  • Project management skills or experience, including comfort with ambiguity

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade and more!
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants.
• Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
• Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
• Community of Belonging: We're an organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.