Job Summary:
Ensure end-to-end integration and execution of RGM & commercial plans with perfect coordination & collaboration with The Coca-Cola Company and Bottling partners. This role is a critical role to have commercial plans developed, planned, and executed to deliver the total volume, revenue and profit targets for the Coca-Cola System. This role will also support franchise operations in building a strong network and a sense of community by providing extended RGM & Integrated Execution consultation and influence.
Work That Matters The Most
- Lead development of end-to-end system commercial (RGM+Execution) agenda & governance to drive continuous and sustainable transaction growth for PAR
- Lead, design and implement integrated system RGM approaches and plans to support topline revenue growth and margin expansion by better targeting all key stakeholders (Consumers, Shoppers and Customers)
- Together with system counterparts, identify & implement growth initiatives thru targeting revenue, volume and transaction headrooms via price, promo and OBBPC actions
- Ensure integration of system aligned RGM & marketing priorities (e.g. flyhweels) to execution via influencing PICOS, RED, price terms and conditions and promo spending.
- Monitor all RGM drivers related to Franchise Unit business performance and report with root cause analysis & mitigation plans throughout the year (incl. monthly & quarterly system meetings)
- Ensure perfect execution of aligned activation and execution plans inline with WTMM and LRP guidance
- Lead in-market execution capability enhancement plans ensuring that we have flawless execution of consumer preferred, customer led, sustainable and profitable propositions;
- Lead the operational integration of strategic recommendations - build and improve relationships with bottler through integration of in outlet activation and investments with the bottler sales function;
- Define Commercial Productivity plans for Franchise - short and long range; Define business metric; oversee plan implementation; track & steward performance; define course correction plans.
- Manage effectiveness and efficiency of System Commercial investment and operating expense resources;
- Support franchise channel leads for problems involving difficult relationships, multiple variables and high risk associated with customers / channels / bottling partner
- Provide commercial expertise in recommending organizational or operational direction and priorities in response to the external market situation.
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Input KPIs:
- RGM
o Pricing plans & implementation
o Pack-Price Architecture plans & implementation
o Promo plans & implementation
o Mix Management plans (incl. affordability & premiumization) & implementation
o RGM governance
- Execution
o PICOS plans & implementation
o RED plans & Implementation
o CDE plans & implementation
o Digital RTM plans & implementation
Output KPIs:
- Quality growth algo: NSR > Transaction > Volume
- Balanced revenue growth with per-caps recruitment
- IC Mix
- RED coverage
- Entry pack availability
- SOVI / SOCVI
- Doors/10k
- Active store count
- eB2B revenue share
Experience
- ~10 yr experience in a RGM or Execution (franchise, commercial, sales, marketing) leadership role in FMCG / Retail, preferable within Coca-Cola System
- Self-starter attitude and high performing team culture.
- Proven ability to drive system influence and implementation of strategies & plans.
- Effective communication and influencing skills, with the ability to smoothly collaborate with multitude of system stakeholders.
- Strong networking & matrix management skills
- This role requires understanding of Coca-Cola company and/or bottling partners RTM and sales operations and system economics.
Skills:
Leadership; Media Planning; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Integrated Marketing; Category Management; Sales Analysis; Competitor Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Brand Management; Teamwork; Search Engine Marketing (SEM); Finance Strategy; Financial Forecasting