Associate Category Manager

BODYARMOR is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR team. BODYARMOR builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.

BODYARMOR is looking for an Associate Category Manager to join our team.

The Associate Category Manager plays a critical role in supporting channel and customer-specific selling strategies and category management initiatives at BODYARMOR Sports Nutrition (BASN). This role utilizes a variety of data sources and analytical tools to deliver actionable, fact-based insights that influence decision-making at national retailers. The ultimate goal is to serve as a strategic partner to the Sales team, equipping them with the guidance, tools, and support needed to exceed sales targets.

RESPONSIBILITIES:

Customer Support

• Serve as the primary category management contact for the Value Channel, including Dollar General, Family Dollar, and Dollar Tree.
• Provide key support in driving growth and achieving objectives within Walmart and Sam's Club.

• Lead strategic support for annual line reviews, including objective setting, meeting preparation, presentation development, and in-person participation.
• Deliver fact-based thought leadership to guide strategic and tactical decisions for customer planning and execution.
• Develop compelling insights and recommendations that align retailer and shopper benefits with BASN's corporate goals.
• Utilize a wide range of tools including scan data, shopper panels, depletions, assortment/planogram software, and proprietary systems.
• Drive assortment optimization, inventory analysis, and regression modeling to create retailer-specific planogram recommendations.
• Act as a category-first advocate in key customer meetings, presenting best practices and success stories from similar accounts.

• Continuously analyze customer performance to identify execution gaps, underperforming items, post-promotion effectiveness, and category trends.
• Identify pricing and promotional opportunities to ensure competitive shelf pricing and efficient trade spend.
• Own and enhance customer-specific reporting tools to support the Category Management team's analytical processes.

• Provide leadership to ensure alignment with company strategy and execution plans.
• Conduct training sessions to empower the Sales team with advanced analytics and data-driven selling techniques.

• Bachelor's degree (BA/BS) required
• Minimum of 3 years of experience in sales, category management, shopper insights, or strategy required
• Experience and comfort with presenting to a variety of audiences required
• Proven team player with strong leadership, communication, and organizational skills
• Strategic thinker with a creative mindset and keen attention to detail.
• Advanced technical proficiency in:
  • Scan systems (e.g., Nielsen, Circana, Scintilla, Madrid, 1010)
  • Panel systems (e.g., Nielsen, Circana, Numerator)
  • Trade funds management software
  • Microsoft Excel, PowerPoint, Word
• Field sales experience is a plus