Product Marketing Manager

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

As a Product Marketing Manager, you are responsible for helping deliver a product innovation pipeline against Taco Bell’s Cantina Menu strategy.  This role will conceptualize, develop, validate, and launch value products that grow the business.

The ideal candidate is strategic, creative, and analytical with the ability to dream big, bring a distinctive POV, execute effectively, and operate in a dynamic environment. This person can inspire teams, both creative and executional in nature and is constantly measuring/evaluating the effectiveness of our efforts while reacting accordingly to continually improve our performance across the designated LTOs.

The Day-to-Day:

• Lead Pipeline Development for Category Entry Point (CEP) products, unlocking programs that help Taco Bell win by leading with Next Gen QSR products that elevate and broaden our relevance with consumers
• Execute strong line up of test launches and national launches within 12 windowed experience year.
• Analyze competitive food and beverage landscape, identify new & emerging food trends and translate consumer insights into new menu innovation opportunities.
• Collaborate with cross-functional partners to test & validate new product concepts, including Consumer Insights, Food Innovation, Operations, Finance, Digital, Brand & Supply Chain.
• Partner with Brand, Creative and Advertising teams on creative comms, promotions, and tactics; Food Innovation, Operations and Finance on commercialization viability, forecasting, and overall go to market strategy.
• Translate brand, business & marketing strategies into pipeline-specific objectives

Is This You?

• BA or BS Degree; MBA preferred.
• Minimum 8+ years of relevant experience including 3-5 years on well-establish CPG product or in QSR/Restaurant industry preferred.
• Demonstrated leadership, project management, and planning skills
• Experience developing and tracking Marketing KPIs
• Positive, can-do attitude and collaborative leadership style.
• Genuine passion for food and customer experience.
• Strong analytical and creative problem-solving skills.
• Strong project management, presentation, and interpersonal/influencing skills

Competencies & characteristics needed:

• Strategic and creative thinker and storyteller
• An inspiring and collaborative leader with the ability to influence
• Highly flexible, change lover
• Loves problem solving and solutioning to drive results
• Priority setter
• Self-motivated with a strong drive for results and intellectual curiosity
• Dreamer who executes

Work-Hard, Play-Hard:

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$135,000 to $150,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

 

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal.  You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf

 

Client-provided location(s): Irvine, CA

Job ID: 7087229

Employment Type: OTHER

Posted: 2025-07-21T23:32:39