Associate Manager, Product Marketing

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

As Associate Manager, Product CEP you will support strategic development and implementation of Taco Bell’s Category Entry Points (CEP) strategy, in partnership with internal and external cross-functional partners. This role will be responsible for helping shape the product strategy of the CEP platforms to step-change growth for the business.

The Day-to-Day:

• Drive brand transformation, transactions and same store sales growth via innovative and consumer-centric CEP Products
• Support Pipeline Development for CEP products, unlocking programs that help Taco Bell win by leading with Next Gen QSR products that elevate and broaden our relevance with consumers
• Support execution of strong line up of test launches and national launches within 12 windowed experience year for the Cantina Menu
• Collaborate with cross-functional partners to test & validate new product concepts, including Consumer Insights, Food Innovation, Operations, Finance, Digital, Brand & Supply Chain.
• Analyze competitive food and beverage landscape, identify new & emerging food trends and translate consumer insights into new menu innovation opportunities.
• Partner with Brand, Creative and Advertising teams on creative comms, promotions, and tactics; Food Innovation, Operations and Finance on commercialization viability, forecasting, and overall go to market strategy.
• Support Product Manager with ongoing projects as needed

Is This You?

• Bachelor's Degree required
• Minimum 4+ years of relevant experience including 3 years’ experience in Brand Marketing, Product Marketing, and/or Strategic Planning roles (CPG or QSR preferred)
• An innovative capability and drive to think outside the box to create strategy initiatives which elevate the brands as well as promote our products
• Experience in multi-channel retail industry and / or franchised business a plus
• Experience in beverage industry a plus
• Strong strategic thinking and storytelling abilities to drive food comms agenda throughout the organization · Experience working with cross functional teams and agency partners to create multi-channel marketing campaigns
• Demonstrated project management and planning skills
• Self-motivated with a strong drive for results and intellectual curiosity

Work-Hard, Play-Hard:

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$106,700 to $115,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

 

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal.  You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf

 

Client-provided location(s): Irvine, CA

Job ID: 7087242

Employment Type: OTHER

Posted: 2025-07-18T23:32:20