Director, Demand Generation

Who You Are:

We are seeking a Director of Demand Generation to drive demand and lead the pipeline and growth engine for Storyblocks’ go-to-market team. It is an exciting time to join the team as we build out the growth function. This is a managerial position and reports to the CMO.

This is a remote position that can be based anywhere in the US.

What You Will Do:

• Own and deliver marketing’s contribution to sales pipeline and bookings
• Partner closely with the sales organization, especially the SDR team 
• Ensure all leads are followed up on and all marketing programs are successful through pipeline and bookings impact 
• Drive our monthly webinar program
• Expand and optimize our nurture email programs 
• Drive the new account-based marketing strategy and program, and our ad strategy for B2B campaigns
• Own and improve our product-qualified funnel
• Measure and improve conversion rates throughout the funnel
• Drive quarterly campaign theme development and execution to drive higher results for our sales-assisted and eCommerce businesses 
• Own the bottoms-up pipeline model: define, execute, and optimize the quarterly program mix that achieves our top-line goals
• Drive web landing page creation and web optimizations that maximize using storyblocks.com as a demand engine
• Drive conversion rate optimization on business web pages and partner with the product and eCommerce teams to contribute to testing opportunities across the website
• Partner closely with the product team to support customer lifecycle nurture programs
• Lead small team of demand and growth experts

What You Bring to the Table: 

• 8-10 years experience in B2B demand generation 
• 3-5 years of team leadership experience
• Has owned and delivered B2B SaaS pipeline at or above company targets
• Can show multiple examples of successful campaigns that delivered pipeline and bookings
• Strong digital campaign capabilities including ads and website
• Account-based marketing and sales experience
• Fiscal responsibility with program budgets
• Excellent written and verbal communication skills
• SaaS business model experience
• Startup / growth-stage company experience
• Working knowledge of modern tech stack tools: Salesforce, Hubspot, Gong, ZoomInfo, Outreach, Mode
• Collaborative, team player, player-coach mentality 

What We Bring to the Table:

• Competitive and fair compensation: We believe in fair pay--equal pay for equal work. For each title, we consistently apply competitive salary bands based on market data and benchmarks which are reviewed twice a year. What you’ve been paid before, fear of conflict, or willingness to negotiate does not play a part in determining your pay.
• The annual base salary range for this position is $187,000 - $209,000. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members.
• 401(k) retirement plan: We offer both a Traditional and Roth 401(k) with a company match.
• Company-paid medical: Our medical, dental and vision premiums are covered 100% for you and your dependents. 
• Paid parental leave: Welcoming new family members is exciting, but it can also be challenging. We offer twelve weeks paid leave for primary caregivers and four weeks for secondary caregivers. We have a dedicated private space available to breast/chest feeding employees.
• Unlimited vacation: At Storyblocks we take vacation seriously. That means take the time off when you need it. Don’t worry about tracking hours or accounting for partial days. Typically, employees take about three or four weeks each year. Plus, two company-wide week breaks in July and December as well as numerous Fridays off throughout the year to take advantage of 3-day weekends.
• Workplace benefits and perks: Whether you work in our offices in Arlington, VA or anywhere else across the US, we have you covered. Fully stocked office kitchen? Check. Home office stipend for hybrid and remote workers? Check. Commuter stipend for office workers? Check. Company and team events? Check.
• Flexible work options: Much of our workflow is online, and for in office meetings, we have dedicated video-conferencing setups. As long as you deliver results, you are welcome to get your work done during unusual times when desired.
• Company-sponsored mentorship and growth: We encourage attending meetups and are happy to host them as well. We also have a leadership coach, on staff, available to all employees to enhance your professional development.
• Employee perks: We help employees maintain work-life balance and honor their contributions to the organization by offering resources such as a financial wellness program, a subscription service that offers unlimited deliveries from thousands of eligible restaurants with $0 delivery, and a recognition and rewards program that celebrates their accomplishments. 

Who We Are:

Storyblocks is a different kind of content company delivering a fresh approach to meet the creative needs of a new generation of storytellers. Built on the belief that all stories deserve a chance to be told, Storyblocks provides video, audio, images and easy to use creative tools through its unique subscription model. By offering unlimited downloads and continually adding fresh content, Storyblocks challenges the paradigm that your ambitious vision requires deep pockets. We are committed to empowering storytellers by removing creative barriers and democratizing video creation. 

Driven by a set of six company core values, our culture is shaped by a love for data, empowered communication, community, telling authentic stories, an embrace of ownership, and everyone emptying the dishwasher (both literally and figuratively).

Headquartered in Arlington, Virginia, Storyblocks has been recognized as one of Washington D.C.'s Top Workplaces by The Washington Post, among the Best Places to Work by the Washington Business Journal, and by the Washingtonian as one of DC’s 50 Great Places to Work.

We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. 

Storyblocks does not discriminate in employment matters on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity.