Manager, Direct Marketing

Lead a cross-functional team to manage Direct Marketing campaign and test cycles for customer acquisition and migration from inception through post campaign analysis and summary report.

Develop, maintain and communicate DM campaign calendars and version matrices for all targets, products, offers and geographic areas; manage change control.

Partner with relevant business functions, the field and external vendors to determine targets and schedules; strategize and implement tests of audience, offer, creative formats and messaging; analyze campaign performance across key metrics and ensure flawless execution.

Track response and conversion to drive direct mail marketing efficiencies and effectiveness; accountable for marketing budget, ROI and cost per connect to drive profitable revenue and operating cash flow.

Manage contact strategy based on test results, consumer insights and cross-functional team input.

Establish a record of direct mail campaigns results, market insights, offer strategy and creative.

Proof read final copy to ensure accurate and correct communication; match creative, versions and other campaign elements.

Communicate with internal and external research groups, industry organizations and other sources of expertise related to Direct Marketing; promote and communicate the benefits of direct marketing throughout the organization.

Perform other duties as assigned.

REQUIRED QUALIFICATIONS

Required Skills/Abilities and Knowledge

Ability to read, write, speak and understand English

Technical expertise in Direct Marketing, specifically direct mail, with a proven record of successful implementation

Ability to manage multiple projects and tasks at one time

Proven ability to manage Direct Marketing / Direct Mail / Database Marketing and Testing projects

Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience

Ability to maintain confidentiality

Ability to manage and foster change

Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects

Ability to analyze and interpret data to make recommendations based on analysis and expertise

Strong attention to detail balanced with the ability to think strategically

Highly developed capacity for teamwork and a strong focus on the customer

Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications

Required Education

Bachelors Degree in Business, Finance or related discipline and/or an equivalent experience

Required Related Work Experience and Number of Years

Direct marketing experience - 5-7

PREFERRED QUALIFICATIONS

Preferred Education

MBA / Masters

Preferred Related Work Experience and Number of Years

Management or leadership experience - 2+

WORKING CONDITIONS

Office environment

MGN530 2025-55453 2025

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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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