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Job Category
Marketing & Communications
Job Details
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The Platform product marketing team at Salesforce is hiring for a Web Experience Marketing Analyst responsible for the creation and modification of web content for product launches, webinars, campaigns, and general messaging enhancements across the website. As a Web Experience Analyst, you will work collaboratively with product marketing, corporate messaging, strategic programs, and creative teams to deliver a cohesive site experience in a fast-paced work environment.
To be successful in this role, you should have some hands-on experience working with the WordPress platform in an enterprise environment. Previous experience with Adobe Experience Manager is ideal but not required. You are someone who is an effective communicator, detail-oriented, a critical thinker, and a problem solver.
Key Responsibilities:
- Collaborate with key stakeholders to prioritize content and help determine the best delivery of the content to meet both internal and user goals
- Ensure content is accurate, SEO optimized, and fits the user's journey. Validate all assets based on SEO team's guidelines
- Support lead generation through the creation of forms in Adobe Experience Manager (AEM)
- Use defined templates, copy content from stakeholder documents and thoroughly QA work to ensure accuracy and error-free delivery of published pages
- Test pages for responsiveness/display and work with digital engineering partners to address discrepancies
- Support web backlog working in weekly sprints to deliver site enhancements while managing multiple priorities in a deadline-sensitive environment
- Provide recommendations for user experience and flow based on testing, customer feedback, and data to continually enhance the user journey
Key Requirements:
- 2+ years of hands-on experience managing web and content production for an enterprise organization. Additional experience with Adobe Experience Manager is highly desirable
- Basic understanding of information architecture, user experience, interaction design, and visual design initiatives.
- Understanding of web image optimization and best practices and using various tools to deliver high-quality imagery with the least impact on performance
- Experience working in development, staging, and production environments of WordPress, and syncing changes across environments
Preferred Requirements:
- Ability to learn quickly, ask questions, manage time efficiently, and be a proactive communicator to stakeholders
- Ability to work against tight deadlines in a fast-paced environment, and work on multiple projects simultaneously
- Must be a self-starter, highly motivated, able to "turn on a dime", think through problems to come up with innovative solutions, and deliver against very tight deadlines while keeping a keen eye on detail and accuracy
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