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Job Category
Marketing & Communications
Job Details
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The Salesforce marketing team is seeking an SEO authority with a strong business mindset to boost our global marketing pipeline through organic web channels.
In this role, you'll collaborate with the SEO team to execute annual and quarterly web-organic strategies and partner with Web, Content Marketing, and Campaigns teams for successful implementation. Your data-driven approach will drive resources toward increasing traffic, improving conversion rates, and generating MQLs through organic web channels.
The ideal candidate has a background in B2B and tech-focused content marketing and SEO, with expertise in lead generation. You possess a deep understanding of SEO and the B2B lead funnel, and you excel at enhancing business processes through frameworks, streamlined processes, and automation where needed.
Responsibilities
- Conduct keyword research to identify valuable search terms and trends, and develop a comprehensive keyword strategy for content optimization.
- Work with the SEO team to design and implement process improvements that increase both productivity and business impact
- Provide recommendations and optimize website content, meta tags, headers, and URLs to improve search engine rankings and user experience.
- Deliver against the annual SEO roadmap and provide progress reports
- Work multi-functionally with Content Marketing, Integrated Campaigns, Web Marketing, Web Dev, PR and Product Teams to deliver on strategic roadmap
- Oversee day-to-day tactics that increase discoverability and improve keyword ranking, as measured by the business metrics of traffic and lead production
- Work with Analytics and Digital Marketing teams to identify and expose content gaps, using data to influence content production and localization roadmaps
- Stay ahead of on SEO trends and guide the organization through changes to the algorithm and SEO standard processes
- Leverage Brightedge, Google Analytics, Tableau and Salesforce for data analysis and insights generation
Qualifications
- Strong domain knowledge within SEO (2-5 years experience)
- Passion for driving organic growth
- Intellectual curiosity and strong partnership/collaboration proclivity
- Familiarity with technical audiences, international SEO and the B2B SaaS model
- Proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Moz) to track, analyze, and interpret data to make data-driven decisions and optimizations.
- Self-starter with the ability to use data and industry insights to make strategic decisions
- Strong analytical skills
- Strong written and communication skills
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