Senior Director, Content & SEO

Job Requisition ID #

23WD74258

Position Overview

Autodesk's Worldwide Marketing organization seeks a Senior Director of Content and SEO to shape content strategy, synchronize content operations, and supervise content and SEO efforts throughout the customer journey. The Senior Director of Content and SEO will spearhead a center of excellence that harmonizes content planning, creation, publishing, and measurement across the organization.

Autodesk is a leading software company specializing in providing design and engineering solutions to professionals in various industries. With a strong focus on innovation and collaboration, Autodesk empowers its customers to create, visualize, and simulate their ideas to drive better outcomes.

• Create cross-organizational strategy for SEO, content planning, creation, publishing, and measurement
• Ensure content is created with a distribution-first mindset
• Partner with audience experts to turn insights into content that helps customers achieve their business outcomes
• Develop and manage a centralized editorial calendar to establish visibility into all content created via a content marketing platform (CMP)
• Co-own/co-manage requirements definition, selection, & implementation of content technology
• Implement a cross-functional content council to foster collaboration and best practice sharing

• Standardize and streamline content production processes to ensure efficient business strategy alignment
• Build a content factory/engine to scale content production across all stages of the buyers' journey to drive higher traffic and engagement
• Establish standardized guidelines to ensure content quality, consistency, and brand adherence
• Develop digital content publishing strategies that engage & move audiences across the lifecycle
• Work across teams to coordinate, curate, and produce content that drives customer outcomes

• Define & oversee content measurement and KPIs to ensure content performance & optimization
• Implement best practices for content hygiene and maintenance to ensure optimum content performance

• You have 12+ years of experience in global content-centric marketing roles in the software & technology sector
• You are an expert in modern content marketing and strategy best practices
• Have experience across marketing disciplines such as: brand, search, product marketing, demand gen, and ABM
• You are a clear, concise writer, editor, and content producer with the ability to nurture that skill in others
• Familiar with lead-nurturing practices to attract and build audiences with hyper-relevant content
• You have some experience with AI to automate content production and optimization
• You have a firm grasp of overall business strategy, marketing goals, and how content fuels business outcomes
• You have excellent communication and influencing skills, proven executive presentation experience, and a proven ability to communicate across an ecosystem of influencers, stakeholders, and global teams
• You have experience managing creative teams, including writers, designers & developers; You inspire and lead people to define goals and deliver results
• You have demonstrated global expertise, including regional awareness, and localization requirements
• Have strong relationship-building, collaboration and influencing skills that drive decisions
• You have familiarity with technology platforms that organize, structure, and deliver content across digital touchpoints