Senior Director, Product Management - Industries Media Cloud

This pivotal leadership position sits at the confluence of product innovation, Media industry expertise, market strategy, and commercial execution. You will be accountable for driving (1) ACV (Annual Contract Value) and pipeline growth for Media Cloud in new product areas, and (2) Adoption of the product amongst our current customers leading to increased retention, ensuring its successful market adoption and sustained expansion.

The ideal candidate is a strategic visionary with a strong intuition for product strategy and a bias for action, who thrives on navigating ambiguity, working in a fast-paced, startup-like environment, aligning executive collaborators, and thinking globally. You possess a profound understanding of the Media & Entertainment industry-including realities like fragmented sub-verticals where one size doesn't fit all, and critical trends like global economic conditions and headwinds driving decreasing ad revenues and increasing churn rate in subscribers, emerging media converts like retail market networks and Travel & Hospitality, and the evolving customer experience expectations with the increased embedding of AI in the consumer consumption flow.

The Media Cloud team leverages Salesforce Products to cater to the Media & Entertainment industry needs. In many situations, there are use cases that are white spaces, not covered by current Salesforce products. Media Cloud shines in those scenarios where we would create and deliver products that cater to those white spaces for our customers. We're leading the way in innovation with things like AI, Data, Agentforce and Automation within the Media industry. Join Salesforce to be a part of the team that's bringing the #1 AI CRM for Media to help businesses automate Media processes with CRM data and improve every experience across Customer 360.

RESPONSIBILITIES
You will have the following responsibilities, split between Product Strategy/Product Management and GTM: 50% Product Management, 50% Go-To-Market

• Determining strategic product work streams that will position us to get to $100M ACV in 2-3 years (new or partnering with existing clouds/products)
• Establishing and defining Long Range Plans for those workstreams to tactically achieve the financial results
• Holistically thinking about the product portfolio and collaborating with me + Industries & Distribution leadership globally to make Media Cloud second nature for sellers
• Working closely with Engineering Leadership and PM leaders to drive Product Theme Reviews and Briefs, Advanced Planning for each release, and PCT/cross-functional leadership meetings
• Adoption & Retention is a key area of focus in this fiscal year. We cannot have a leaky bucket, so this role is crucial in establishing a regular MBR (Monthly Business Review) of the top 25 accounts, understanding their usage and providing recommendations and tactical plans to drive active and deep usage of the product
• Lead the Product Advisory Council 1-2 times a year, where we bring together our customers, seek their feedback on our roadmap, and give them an opportunity to network amongst each other
• Partner with fellow teammates and the larger CME team on GTM - specifically to understand implementation use cases of current Sales, Service & Revenue Cloud customers in the Media & Entertainment industry - and shape the product roadmap accordingly
• Assist fellow teammates in listening/speaking to Sales/Distribution on positioning Media Cloud in deals
• Identify external customer case studies and strategic partnership opportunities to showcase customers/Media Cloud implementations at each Media Industry event in the year: Dreamforce, Connections, New York World Tour, London World Tour, Industries Summit, AdWeek, Cannes Lions, DMEXCO, NRF, NAB, IBC, etc.

You will be playing a crucial role within the Product team. Product Managers are CEOs of their products. So this role is no less. They will be interacting with all functions: Industry Cloud leadership, CME leadership, CoE, Global Sales, Solution Engineering, CSG/Professional Services, Customer Support, Partner Distribution, Engineering-QA, external customers, external Partners/System Integrators, external Independent Software Vendors (ISVs), Product Marketing, Industry Marketing

REQUIRED QUALIFICATIONS

• Extensive Industry & Functional Experience: 12+ years of progressive experience in product strategy, product management, solutions management/development, industry marketing, or go-to-market leadership. Crucially, a significant portion of this experience (7+ years) must be directly within or serving the Media industry with a deep understanding of its value chain, business processes, market structures, and compliance environments.
• Strategic & Analytical Acumen: Strong ability to think strategically, analyze complex market dynamics, and translate insights into actionable product and GTM strategies. Excellent organizational and analytical skills, with the ability to work backwards from a desired goal/milestone and implement plans of action.
• Leadership & Influence: Demonstrated experience leading and working with international, cross-functional teams, often in a matrixed environment. Ability to influence and align senior stakeholders.
• Communication Excellence: Exceptional written, verbal, and presentation skills, including experience in high-level business discussions with C-suite executives .
• Dynamic Environment Aptitude: High energy, passion for the role, and proven effectiveness in fast-paced, dynamic (startup-like) environments.
• Customer-Obsessed: Deep empathy for customers, with a strong ability to understand their needs and advocate for their success.
• Collaboration & Teamwork: A natural collaborator who can build strong relationships across the organization.
• Education: Bachelor's degree in Business, Marketing, Engineering, Computer Science, Cognitive Science, Information Systems, or a related field. MBA preferred.
• Travel: Ability to travel domestically and internationally as needed (e.g., 30-50% or as per business requirements).
• Personal Attributes: Humility, resilience, and grace under pressure.

PREFERRED QUALIFICATIONS

• Enterprise SaaS Expertise: Proven success in defining, developing, and bringing B2B enterprise software / SaaS solutions (e.g., CRM, CIS, EAM, MDM, FSM, DERMS platforms) to market.
• Salesforce certifications, knowledge of the Salesforce tech stack (Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Tableau, MuleSoft)
• Media Industry/IAB Relationships globally
• Intermediate and above knowledge in Data Science, AI and ML

In office expectations are 36 days/a quarter to support customers and/or collaborate with their teams.

Accommodations

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For Washington-based roles, the base salary hiring range for this position is $230,700 to $351,800.

For California-based roles, the base salary hiring range for this position is $251,900 to $384,100.