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Job Category
Marketing & Communications
Job Details
About Salesforce
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Job Description
The Lead Operations Lead plays a pivotal role within the marketing team, tasked with equipping both Marketing and Sales with the insights and measurement tools vital to uncover key insights and drive successful business outcomes. This individual will collaborate closely with the Marketing and Sales departments to optimize the lead funnel from initial assignment through to the final sale. The ideal candidate will be well-versed in all facets of the lead funnel, operations, and attribution, aiming to provide the organization with a cohesive perspective on, and adherence to, the Service Level Agreements (SLAs) associated with the lead funnel and subsequent Sales activities.
To excel in this role, one must be adept at cross-functional partnership, ensuring that the orgs meet their SLAs and targets, and provide robust analytical and problem-solving capabilities.
Primary Responsibilities:
- Develop and implement operational strategies focused on optimizing the Lead Funnel and Qualification process, aligning with Marketing Performance, CMO Analytics, and supporting Sales functions.
- Oversee Funnel Management, ensuring Sales follows a consistent process for lead quality, follow-up, and conversion, while also representing Lead Operations in strategic meetings with org leadership.
- Perform regular evaluations of the lead management process, identifying improvement areas, and adjusting strategies to meet targets, including reporting on key performance metrics during quarterly reviews.
- Strengthen alignment with Sales, fostering relationships and coordinating marketing initiatives across customer segments, regions, and product lines, with a focus on efficiency and process improvements.
- Apply data analysis to guide decision-making on lead quality and conversion rates, and collaborate with various teams to ensure a unified approach to lead management and risk mitigation, adhering to industry and company standards.
Qualifications:
- Adaptability and investigative prowess to understand complex issues, with a proven ability to prioritize and respond quickly to dynamic demands in a high-pressure environment.
- A track record of effective communication and idea execution, with the capacity to engage various partners and reconcile differing viewpoints.
Experience:
- A BS/BA degree in Marketing, Economics, Finance, Business, or a related field is required.
- You should have 5-10 years of experience in consulting, sales, revenue marketing, program management, or strategy.
- Experience with Salesforce products, Google Analytics, and Tableau is highly valued.
- A background in Enterprise Sales and Marketing in a B2B context.
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Posting Statement
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