Lead Digital Marketing Producer

At Rockstar Games, we create world-class entertainment experiences. 

Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.

Rockstar is seeking a Lead Producer to join our Digital Marketing Team, leading the creation and launch of our highest profile digital content and championing optimizations to our processes and collaboration.

We are looking for a project leader that thrives at bringing loose concepts to life with creatives, can win buy-in when pitching bold and ambitious work to leaders across the company, and partner effectively with technical teams to bring these concepts to life under inflexible deadlines. Candidates must have extensive experience managing high-profile, technically innovative, and creative web projects, delivered on-time, and meeting the highest standards of quality.

This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan.

WHAT WE DO

• The Rockstar Games Digital Marketing Team creates digital experiences that help fuel the reach and impact of our brand and deepen players’ relationship and engagement with our innovative products.
• Our team leads a range of customer-facing projects that include (but are not limited to) websites, social, and other digital marketing and engagement experiences.
• We grow and evolve the tools, features and solutions relied upon by teams across the company to achieve their goals on digital channels like web.
• Our producers foster the processes and collaboration that enable marketing, product, creative, and publishing teams to deliver their best work.

RESPONSIBILITIES

• Confidently lead the creation of innovative interactive technology and content on web, from early ideation to launch
• Communicate and present high-profile work to leadership and stakeholders
• Establishing new systems, processes, and tools that can help improve team efficiency and grow our ambition
• Strengthen our team with proactive mentorship and skill development of junior producers
• Learn the Rockstar brand to uphold creative vision and high-quality standards across all projects

QUALIFICATIONS

• Minimum 10+ years producer/project management experience bringing complex digital experiences to life on web or other scaled interactive contexts
• BA/BS degree

SKILLS

• Exceptional verbal and written communication skills, you are equally comfortable presenting to executive leadership as you are collaborating with technical teams
• Craft effective project milestones and timelines for initiatives, tracking and securing extensive deliverables and creative assets from numerous teams
• Leading productive ideation and brainstorming sessions to generate impactful creative concepts and features
• Adapt quickly into fast-paced production environments and implement meaningful optimizations into how we work
• Anticipate risks and challenges, leveraging experience to ensure high quality projects are delivered on-time
• Proficient in MS Office Suite (Word, Excel, PowerPoint) and professional project management tools (i.e. Monday.com, Asana, Jira etc.)

PLUSES
Please note that these are desirable skills and are not required to apply for the position.

• Avid gamer with a passion for Rockstar Games titles
• Previous experience working in gaming, entertainment, or another creative industry
• Working knowledge of design tools like Figma/Figjam and the Adobe Creative Suite
• Familiarity with Agile Development methodologies

HOW TO APPLY

Please apply with a resume and cover letter demonstrating how you meet the skills above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process.

Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar’s reasonable accommodation policies or process, or need to request an accommodation, please contact the Human Resources Department.                                   

** For those based in Toronto, Rockstar will provide accommodations to job applicants and employees as long as such accommodations do not pose an undue hardship on Rockstar, and consistent with its obligations under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.

Client-provided location(s): Manhattan, NY

Job ID: 6660812003

Employment Type: OTHER

Posted: 2025-07-30T23:36:48