Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
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Here at Realtor.com , we're building a new class of industry products-and we need a skilled, execution-focused marketer to bring them to life.
As our Senior Marketing Manager, Industry Products & Platforms, you will help define and execute marketing strategies that drive awareness, adoption, and revenue for a suite of emerging tools and platforms designed for the real estate industry. This role bridges strategy and execution, working closely with the RDC Next team, B2B marketing, and industry relations to develop clear, compelling campaigns that align with our vision and customer needs.
Without you, we risk launching transformative products without the adoption they deserve. With you, we'll scale new platforms, deepen industry and client partnerships, and reinforce our leadership in real estate innovation.
You'll be responsible for bringing new industry products and platforms to market through integrated marketing efforts, ensuring adoption, integration, and long-term impact.
What you'll do:
- Launch and scale industry platforms - Execute marketing plans that drive awareness and adoption for proprietary industry tools across the real estate ecosystem.
- Build multi-channel campaigns - Develop messaging and marketing assets across digital, email, in-product, event, and partner channels to promote adoption and integration.
- Collaborate cross-functionally - Partner closely with RDC Next, client and consumer marketing industry relations, product, and events to ensure cohesive messaging, consistent execution, and shared success metrics.
- Craft compelling value propositions - Develop product positioning and audience-specific messaging that communicates the value of our industry offerings to brokers, agents, MLSs, and associations.
- Support product integration - Help drive integrated go-to-market plans, enabling seamless onboarding and usage across industry partners and client platforms.
- Align with in-person activations - Collaborate with the Events team to ensure our product narratives and priorities are reflected in sponsorships, panels, and trade shows.
- Track and optimize performance - Monitor marketing KPIs, adoption metrics, and usage data to continuously improve strategies and communication tactics.
- Act as brand steward - Help develop brand architecture and naming strategies for new products that align with the http://Realtor.com brand and resonate with the real estate community.
- Champion innovation - Bring a solution-oriented mindset to marketing challenges, seeking creative, high-impact ways to connect with industry stakeholders.
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
What you'll bring:
- 6+ years of experience in B2B or B2B2C marketing, preferably with a focus on SaaS, platforms, or integrated solutions.
- Bachelor's degree or equivalent experience.
- Experience bringing new products to market, including campaign development and cross-functional collaboration.
- 3+ years in the real estate industry (MLSs, brokerages, associations, or PropTech), with a strong understanding of industry roles, workflows, and needs.
- Proven ability to create compelling messaging tailored to diverse client segments and stakeholder types.
- Strong project management skills and ability to execute in a fast-paced, confidential, and evolving environment.
- Clear communicator with excellent writing, editing, and storytelling skills.
- Data-driven and comfortable using metrics to track success and refine marketing approaches.
- You've worked on marketing innovative or confidential products from early-stage development through public launch.
- You're experienced in product positioning and go-to-market planning for platform solutions.
- You've collaborated closely with technical, sales, and product teams to drive marketing impact.
- You bring a creative eye and fresh perspective to industry marketing.
Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At Realtor.com®, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.