Marketing Manager

Overview

The Marketing Manager is responsible for leading marketing and innovation for the Consumer Products Division.  The ideal candidate will be action-oriented and think and plan strategically.  

Responsibilities

• Relentlessly pursue excellence.
• P&L responsibility for all product categories.
• Drive continuous improvement of product quality and the end consumer experience, in conjunction with Engineering and Manufacturing functions.
• Insight-driven new product development and management of product life cycles and innovation.
• Product assortment planning and execution, including positioning and pricing strategies.
• Development and execution of market development strategies to drive higher than market growth in established and new channels of distribution in domestic and international markets.
• Develop marketing strategy and goals, monitor progress, and measure performance against the goals and objectives.
• Lead team to develop best in class merchandising, promotional programs and effective marketing communications.
• Development of competitive analysis tools to track category share, positioning, pricing and programs.
• Work with National Sales Manager to coordinate and implement the development of sales training and sales tools.
• Collaboration and coordination across channels of distribution, geographic regions and SBUs.

Qualifications

Minimum Qualifications:

• Undergraduate degree in business or a technical discipline, and MBA or equivalent.
• Ten or more years of progressive leadership experience in sales and/ or marketing of consumer durable goods.
• Experience working within the retail home improvement channel on such accounts as Home Depot, Lowe’s, Ace, Menard’s, Amazon etc.
• Track record of driving profitable growth in “big box” retail channels of distribution.
• New product development and project management experience.
• Strong planning and organizational skills.
• Demonstrated aptitude for quantitative analysis, strategic and tactical thinking and fact-based decision making.
• Very hard working and resourceful.
• Skillful at influencing and leading across the organization, regardless of direct authority.
• At least two of the desired qualifications.

DESIRED QUALIFICATIONS:

• Retail merchandising or category management experience.
• Knowledge of the irrigation professional
• Sales management
• General management
• Experience gathering customer insights and creating customer segmentation.
• Experience identifying, conducting due diligence, and/or integrating potential acquisition targets.

Rain Bird is an Equal Opportunity Employer.