Director Global MarTech Omni-Channel Operations

What makes us Qlik?

A Gartner® Magic Quadrant™ Leader for 15 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.

We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.

The Director, Global MarTech Omni-Channel Operations Role

The Director, Global MarTech Omni Channel Operations role is a strategic and operational leader responsible for driving the performance, scalability and innovation of our global marketing operations. This role owns the operations and optimisation of omni-channel marketing programs – spanning email, video, webinars, and sales engagement platforms – with a focus on delivering high ROI, accelerating pipeline growth and improving operational efficiency. The ideal candidate will lead the development of processes, automations, analytics and technology orchestration that power seamless customer and prospect journeys. They will work closely with cross-functional leaders to identify and implement innovations across the MarTech stack, ensuring that our marketing channels are not only measurable and efficient, but also aligned with evolving business priorities.

This leader will work across marketing, sales, IT, and other cross-functional teams to design orchestrations that align to the full buyer and customer journey, harness the power of automation and AI, and elevate the role of marketing technologies in driving business outcomes. Our tech stack includes but is not limited to integrations with our CRM, marketing automations, lead routing and assignment, sales prospecting and engagement, chat engagement, and predictive/scoring/profiling engine.

What makes this role interesting?

• Shape the future of our MarTech stack by evaluating and implementing new technologies, enhancing existing platforms, and driving the innovation agenda to support modern, scalable marketing and sales strategies.
• Own the build of connected journeys across email, video, webinars, chatbot and sales engagement – delivering the right message, at the right time through the right channel. Drive real business impact by partnering across marketing, sales, and operations to deliver measurable improvements in productivity, pipeline generation, and marketing-sourced revenue.
• Be a change agent for operational excellence, streamlining processes and introducing automations that eliminate inefficiencies, reduce manual work, and enable the team to scale with confidence.
• Stay on the cutting edge of AI and emerging tech through continuous learning, experimentation, and real-world application of evolving AI capabilities across platforms and business workflows.
• Work with a high-impact, collaborative team that values cross-functional thinking, data-driven decision making, and bold ideas that move the needle for the business.

Here’s how you’ll be making an impact:

• Design and implement omni-channel orchestrations that span the full buyer journey – connecting chat, email, video, webinars, content hubs, and sales engagement tools to create consistent, timely, and personalised experiences
• Partner with marketing leadership to drive the adoption and optimisation of customer journey orchestration across multiple channels and lifecycle stages.

• Lead the development of scalable campaign frameworks to enable marketing teams to launch omni-channel programs efficiently while maintaining brand and messaging consistency
• Optimise lead flow and engagement pathways by aligning programs with our lead lifecycle, scoring models and account-based strategies – ensuring every touchpoint is intentional, relevant and conversion-driven
• Collaborate with MarTech SMEs to ensure seamless integration across the stack enabling real-time data capture, orchestration and reporting that inform campaign performance and next-best actions
• Establish governance standards and channel-specific best practices for message cadence, frequency, segmentation, deliverability and compliance, ensuring a frictionless user experience and strong brand presence across all touchpoints.
• Identify and scale AI use cases that enhance personalisation, content delivery and operational efficiency across the MarTech stack
• Leverage data across different marketing channels to uncover trends, optimise campaigns, improve targeting, segmentation and personalisation
• Ensure data governance, compliance and alignment with global privacy regulations
• Lead and mentor a high-performing team of marketing technology and operations professionals

We’re looking for a teammate with:

• 10+ years of experience in B2B marketing operations, MarTech, or digital transformation, with 3–5 years in a senior or director-level role.
• Proven experience designing and managing omni-channel programs across email, video, webinars, and sales engagement platforms.
• Strong understanding of CRM (e.g. SFDC), marketing automation (e.g., Marketo), engagement platforms (e.g., Salesloft, ON24, Vidyard), and journey orchestration tools.
• Hands-on experience driving the adoption of AI and automation within marketing and sales workflows.
• Track record of building and scaling marketing operations processes that improve productivity, campaign velocity, and marketing ROI.
• Experience leading cross-functional teams and collaborating with global stakeholders.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Exceptional leadership, communication, and organizational skills.

The location for this role is:

King of Prussia/Waltham/Boston, USA or Barcelona, Spain

Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities!

More about Qlik and who we are:

Find out more about life at Qlik on social: Instagram, LinkedIn, YouTube, and X/Twitter, and to see all other opportunities to join us and our values, check out our Careers Page.

What else do we offer?

• Genuine career progression pathways and mentoring programs
• Culture of innovation, technology, collaboration, and openness
• Flexible, diverse, and international work environment

Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs

The anticipated base salary range for this role is $ 144,580.00USD MIN – 180,730.00 USDMAX per year. This position is eligible for a bonus of 20% under the Company’s corporate bonus plan. Final compensation offered by Qlik will be based on factors such as the candidate’s location, job-related skills, education, experience, and other business and organizational needs. Qlik offers a comprehensive benefits package.

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability. 

Qlik is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a workplace that is diverse, equitable and inclusive.

Qualified applicants will receive consideration for employment without regard to actual or perceived: race, color, religion, sex, sexual orientation, gender identity, pregnancy and related medical conditions, genetic information, national origin, age, marital status, protected veteran status, disability status or any other characteristic protected by applicable law. For United States applicants and employees, go to the US Department of Labor’s website to review the Equal Employment Opportunity Posters, including the “Know Your Rights” and “Pay Transparency Nondiscrimination” posters.

If you need assistance applying for a role due to a disability, please submit your request via email to accessibilityta @ qlik.com. Any information you provide will be treated according to Qlik’s Recruitment Privacy Notice. Qlik may only respond to emails related to accommodation requests.

Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.