CO Salary Range: USD 75,000.00 - 85,000.00 per year
Hybrid work arrangement. 1 day per week required in-office (Englewood, CO)
Digital Marketing Specialist
Job Summary
As a Digital Marketing Specialist at Pulte Financial Services, you'll be an integral part of our small, in-house marketing team responsible for driving our digital marketing efforts to achieve tangible and measurable results across multiple web-based platforms. We are seeking a detail-oriented, data-driven creative who is comfortable multi-tasking and collaborating with various stakeholders and departments throughout the organization. This role requires a strategic thinker with comprehensive understanding of integrated digital marketing disciplines-including SEO, email, social media, and content marketing.
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PRIMARY RESPONSIBILITIES
- Assist with the development and execution of end-to-end email marketing campaigns, including planning, targeting, segmentation, and deployment.
- Plan and execute an effective SEO strategy that increases targeted, organic traffic to our websites, landing pages and blog.
- Report, track and analyze KPIs from our various marketing verticals throughout the customer journey-including email, website, social media, and search engines-while providing recommended improvement opportunities to our content and campaigns.
- Track email campaign metrics (delivery, open, and click-through rates) and leveraging UTM creation with consistent naming conventions.
- Implement and manage marketing automation workflows to nurture leads, drive customer engagement and retention, and support our sales funnel objectives.
- A/B test various elements of email campaigns (subject lines, copy, images, etc.) to optimize performance and drive higher engagement and ROI.
- Monitor and optimize automated, omni-channel campaigns for efficiency and effectiveness.
- Collaborate with Social Media Specialist to develop monthly social media content and create visual assets-including social media imagery, videos, presentation decks, and more.
- Assist with the creation of ad hoc marketing collateral to support the business and our field/sales operations, including presentations, flyers, digital graphics, etc.
SCOPE
- Decision Impact: Individual
- Department Responsibility: Single
- Budgetary Responsibility: No
- Direct Reports: No
- Indirect Reports: No Physical Requirements: N/A
EDUCATION REQUIRED
- High school diploma or equivalent. Bachelor's degree in marketing or similar discipline preferred.
PROGRAM EXPERIENCE
- Adobe Creative Suite - Photoshop, InDesign, Illustrator
- MS Office - Outlook, Word, Excel, PowerPoint
- Web-based social media/marketing/design programs - Canva, Sprout Social, Yext, etc.
REQUIRED EXPERIENCE
- In-depth ability and experience creating, executing, managing, and analyzing Twilio/SendGrid email marketing campaigns.
- Experience working within a Content Management System (CMS) platform. (WordPress or similar)
- Working knowledge of search engine algorithms, ranking factors, keyword research, and SEO best practices.
- Ability to use and create analytical reports in web-based tools. (Google Analytics or similar)
- Basic graphic design and multimedia abilities with a portfolio of previous work.
- Strong analytical skills with the ability to interpret data to make informed decisions and recommend appropriate course of action.
- Detail-oriented, self-motivated, and proactive with a proven track-record of managing multiple projects and deadlines simultaneously.
- Excellent communication and collaboration skills with the ability to effectively translate complicated concepts into simple and understandable communications.
- Knowledge and previous experience marketing in mortgage, financial services and homebuilding industries preferred.
- Bonus points for video creation and/or editing experience.
Salary Range: $75,000 to $85,000 annually, depending upon experience.
This position is also eligible for an annual bonus based on the successful completion of defined performance objectives.
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#Hybrid
PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, "Recruiters") in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired by PulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.
All employees must be committed to fair and nondiscriminatory lending, in conformity with the Equal Credit Opportunity and Fair Housing acts, and to compliance with all applicable laws, regulations and company policies. Employees must act responsibly in their efforts to provide financial services to Pulte customers and to provide support to Pulte's core purposes.
All offers of employment are contingent upon clear results of a comprehensive pre-hire background check including credit, criminal, education and employment.
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