Job Title
Content Manager - Digital & Philips Avent (Stamford, Hybrid)
Job Description
Content Manger- Digital + Mother and Child Care (Stamford, CT)
If you are passionate about creating engaging content and implementing for innovative mobile solutions for the pregnancy and parenting space, come join the Philips Mother and Child Care Business. Our MCC team focuses on making beautiful, engaging and supportive apps as well meaningful quality products that support parents along the parenting journey. This role is responsible for developing and executing local content strategy within apps, driving Preg+ penetration and retention, developing strategy for full funnel activation and optimization within the app, and acting as hand on keyboard for executing strategy.
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Your role:
- Develop unique, inspiring content that engages, guides and inspires our Pregnancy+ and Baby+ mobile app users
- Localize any European-centric information into US-focused content to ensure it is relevant for pregnant and new parents living in the US.
- Research and execute new content strategies by leveraging competitive analysis, analytics, and user testing.
- Manage/forge new US-based content partnerships.
- Working with the design team and US copywriters on UX copywriting-related tasks
- Create and manage project plans and schedules
- Follow-up on projects to ensure customer service levels and satisfaction are maintained for the US market and US users.
- Manage content lifecycle workflow for assigned content types from creation through approvals, editing, localization, publishing/activation, measurement, curation, and maintenance
- Communicate with internal and external teams, markets, and partners regarding project deliverables and details
- Make recommendations for optimising content based on user engagement and MAUs (Monthly Active Users)
- Make recommendations for optimising content quality, processes, and activation channel choices based on analyses.
- Document functional processes and enhancements to systems
- Digitally savy with strong experience in digital products
- Passionate about the mother and child care space
- Prior experience in producing thorough content plans and delivering them from start to finish
- At least 2-3 years of experience in project management
- Have a Bachelor's degree
- Passion for continuously improving engagement and delivering measurable results
- Familiarity with SEO best practices, keyword research and analytics tools
- Ability to link content to local markets and goals
- You must be able to successfully perform the minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this Marketing position.
- You're a Self Starter, : resourceful, and always willing to take on more. Also must be able to work semi-autonomously.
- Have a strong ability for turning jargon-packed medical info into engaging content.
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
- Learn more about our business .
- Discover our rich and exciting history.
- Learn more about our purpose.
- Read more about our employee benefits .
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Stamford, CT.
How we work at Philips
Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 2 days working from the office and up to 3 days from home - for our hybrid roles.
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This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.