Role Summary
Marketing Coordinator will be responsible for marketing public communications plans, executes, and evaluates public communication campaigns and activities for Pfizer COVID vaccine, this position reports directly to Covid Franchise Lead.
- Monitor and measure the performance and impact of the communication campaign analysis data and feedback to optimize and improve them over time.
- Collaborate with country brand lead, CFC, external communication, medical, regulatory, agency and other stakeholders to understand the value proposition, positioning, and messaging of public communication, and to translate them into compelling and consistent stories across different platforms and audiences.
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Role Responsibilities
- Manage public communication for Pfizer COVID vaccine, crafting and implementing a strategic communication plan to build public trust and promote widespread acceptance of COVID-19 vaccines.
- Campaign Development: Adapt regional/global content to specific country needs and align with brand direction.
- Develop culturally-appropriate messaging and materials (fact sheets, FAQs, videos, social media content, etc.) to promote disease awareness, vaccine value and address vaccine misinformation among the public.
- Drive content and manage compliance review of materials and manage compliance review of materials.
- Coordinate communications across agencies and partner organizations involved in the public campaign rollout.
- Organize public education campaigns through multiple channels and platform - online and offline.
- Monitor public sentiment and respond quickly to emerging trends, concerns, or misinformation around vaccines.
- Provide clear updates to the public on vaccine distribution timelines and evolving guidance/recommendation
- Schedules, budgets & expenditures, organizing and participating in stakeholder meetings, and ensuring that project milestone/deadlines are met in a timely manner.
Qualifications
- Bachelors / Background in health science and/or marketing communication
- Ability to work with cross functional team
- Communication: writing, editing message (Thai & English)
- Analytical skill
- Complex Problem Solving
- Customer centricity
- Critical Thinking
- Strategic planing
#LI-PFE
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Continuous Imprv and Proj Mgmt
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