Overview
At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us, in everything we imagine, develop and execute.
Our goal is clear: to connect PepsiCo's beverage, snacks and food portfolios, with consumers hungry for meaningful, authentic and relevant brand and product experiences across multiple touch points and regions of the world.
Why Design Innovation?
Our mission is to drive the innovation agendas for PepsiCo's Global brands and businesses to help it grow and transform beyond its core. We drive innovation by researching, defining, prototyping, learning and launching strategically aligned and commercially viable new products, services, retail experiences, brands and systems - while eating Cheetos. We introduce new ways of working and develop new tools and processes so we can achieve our goals more nimbly and with higher quality. We challenge and seek to change how PepsiCo works to drive true business innovation with more sustainability and purpose.
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We are a creatively driven team that leverages the power of Design Thinking to solve business problems that drive meaningful growth. We innovate with intent; to solve real problems, for real people, in the real world. We innovate to incite positive change - for people, brands, business and the world around us. We know what it takes to make ideas a reality and bring that into everything we do.
You are...
- Self-starting with entrepreneurial spirit
- Adept managing ambiguity
- Resilient with hustle
- Energized by challenges
- Always questioning & improving
- Optimistic & curious
- A creative multi-disciplinary fluid thinker who never gives up
- Someone who lives to bring your ideas to life
- Able to toggle between strategy & execution
- Empathetic to consumers and internal stakeholders
- Interested in business, emerging design, sustainability, food, and nutrition trends
- Good at storytelling, visually & verbally
- Comfortable multitasking
- Passionate about enacting change to improve the world and how we nourish ourselves
Responsibilities
Reports to the Director, Global Design Innovation, the Senior Design Strategist works in collaboration with other Design Innovation practitioners & cross functional team members to effectively develop and deliver business & design strategies and compelling designed experiences (brand, product, packaging, retail, merchandising) that have strategic business value.
Design Thinking Practitioner: The Design Innovation Senior Strategist is responsible for the delivery of effective design thinking tasks for PepsiCo's innovation projects. Successful candidates will demonstrate the ability to drive design strategy & research tasks to completion independently and in collaboration with others. Candidates must be interested in learning how design strategy is applied to a corporate environment. The Senior Design Strategist understands innovation & design methodologies (tools, techniques). They are interested in applying design thinking broadly - thinking about the needs across the entire system - consumers, customers, business, supply chain, manufacturing, environment.
- Executes design research: creation of screeners/critera, research protocol/activities.
- Deep dives into initial data gathering and analysis. Identifies connections between people, attitudes/beliefs, preferences/behavior, brands, products & experiences.
- Contributes to the generation of insights through discussion & feedback (meaningful conclusions that have clear project implications from data)
- Contributes to the generation of solutions through ideation, co-creation, and workshops with cross-functional teams.
- Articulate design vision through prototyping, scenario modeling, strategic roadmaps, etc.
- Work collaboratively to build relationships and get things done through formal and informal channels
- Conducts competitive audits, trend analysis, and secondary research to identify opportunities for brand, experience and product
- Owns the development of content for ideation activities. Tests and refines ideation activities.
- Generates multiple ideas for prototyping & testing stimulus
- Assists with project management and workshop planning & execution
- Proven ability to multi-task, work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty
Compensation and Benefits:
• The expected compensation range for this position is between $74,800 -$125,250 based on a full-time schedule
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Bonus based on performance and eligibility; target payout is 8% of annual salary paid out annually
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
- 3-5 years of relevant experience in Design Research, Design Strategy, Innovation and/or Consulting
Preferred Qualifications:
- Compelling presentation and storytelling skills
- Comfortable with left-brain and right-brain thinking - described as a strategic creative or a creative strategist
- Enjoy thinking strategically and getting into the details of execution
- Must be willing and able to travel 20% of the time
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement