Mktg Assistant Manager Portfolio Strategy & Innovation SodaStream

Overview

The Sodastream US marketing team is looking for a Marketing Assistant Manager to lead and execute the Sodastream innovation portfolio strategy in the US market. In this role, you will be a key enabler of the category and business transformation of Sodastream. You will be critical in creating, planning and implementation of the innovation strategy, new product launches and development, and the transformation of the brand into a beverage company. We are looking for a highly collaborative, innovative, creative, and strategic thinker to partner with us and change the way the world drinks!

Responsibilities

• Lead the execution and roll out of E2E innovation strategy for the Sodastream product categories in the US, partnering with cross-functional team to ensure seamless implementation.
• Collaborate with R&D, Supply Chain, Sales, global category and commercial and other stakeholders to have a holistic view of innovation plans and implementation.
• Develop and execute marketing and GTM strategies to increase HHP and product availability in main sales channels.
• Lead the integration of PepsiCo categories frameworks into the Sodastream platforms: Machines, Flavors, CO2, and Accessories.
• Establish a long-term strategic vision that support the Sodastream's growth objectives and market position.
• Support the development of AOP and brand marketing strategy, exercising analytical rigor to analyze data, incorporate multiple insights, and develop creative solutions to drive the business growth and unlock future growth opportunities.
• Champion innovation across the organization, identifying new market trends, technologies, and business models that could fuel growth.
• Assess consumer and competition behaviors to stay ahead of industry trends, product innovations, and consumer preferences.
• Coordinate new product launches including timeline and milestones tracking, and development of GTM and selling materials.
• Own the innovation calendar and be a key contributor to business planning with Sales and Supply Chain teams.
• Analyze and report innovation launches progress to identify performance and trends, including competitive analysis, risk, challenges, and plans progress status.

Qualifications

• Bachelor's degree in Business, Marketing or a related field.
• MBA or similar advanced degree is preferred.
• 4-5 years of experience in marketing and innovation roles, project management, and strategy. Global experience preferred.
• Proven experience of working with cross-functional teams, driving decision making and influencing stakeholders.
• Experience in overseeing the development and execution of launching plans of new products, services, and activations.
• Strong written and oral communication skills required with the ability to partner at all levels of the organization.
• Flexibility to anticipate and adjust to new priorities and program needs.
• Knowledge of portfolio management frameworks, tools, and best practices.
• Understanding of retail and e-commerce channels.

The expected compensation range for this position is between $76,000 - $110,000 per year.

Confirmed job-related skills and experience will be considered in setting actual starting salary.

Client-provided location(s): Purchase, NY

Job ID: PepsiCo-394234-en-us

Employment Type: OTHER

Posted: 2025-07-25T12:51:05