Director, Market Research

Summary

The Director, Integrated Insights - CRM is a key member of the US IM Data Insights and Analytics (DIA) team responsible for strategic insights generation for the ASCVD market, from both primary research and competitive intelligence and requires expertise in both. The director will lead in-line product ef-forts for creative development, performance tracking and dynamic market assessment. The director must enable the pull-through of insights with clear and effective communication to senior leadership and cross-functional partners by translating the findings into brand and human insights, as well as highlighting strategic opportunities.Location:This position can be based remotely anywhere in the U.S. (there may be some restrictions based on legal entity). Please note that this role would not provide relocation as a result. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require 20% travel.

• Shape the vision and lead the primary research and competitive intelligence plan
• Set priorities for the PMR/CI team, based on needs of the business. Set the vision for the team, based on input from the team and collaborators. Lead the team in innovative and integrated techniques to problem solve.
• Proactively propose solutions to business questions and problems and generate research driven ideas that enable enhanced decision-making for the business. Solve complex problems, which may require a high degree of ingenuity and innovation, as well as creative methodologies and breadth of sources.
• Translate findings into actionable recommendations and communicate them collaboratively and influentially with the product and marketing teams
• Evaluate new sources, vendors and methodologies to identify strategic opportunities
• Champion new approaches & techniques to acquire a deeper understanding of physician, patient and other partner behaviors, needs and motivations.
• Manage the market research and CI budget and optimize resource deployment for maximum impact. Develop and execute market research to inform strategic decision making and additionally, guide a direct report to conduct market research effectively.
• Maintain full compliance with internal and external guidelines and report technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt
• Lead primary and secondary competitive intelligence efforts by collaborating with global colleagues, managing CI vendors and addressing business needs with the appropriate CI source
• Partner with life cycle management colleagues for long term Franchise success, anticipating business needs and influencing strategies

• A minimum of 8 years of commercial analytics experience
• Deep understanding of pharmaceutical marketplace
• Expertise with competitive intelligence techniques, both primary and secondary
• Deep and broad understanding of research methodologies, including qualitative, quantitative, behavioral science
• Champion new approaches & techniques to acquire a deeper understanding of physician, patient and other partner behaviors, needs and motivations
• Executive presence-effective and influential presentation ability to senior leadership
• Intellectual curiosity-true interest and passion for using research & CI to uncover insights
• A positive attitude and strong work ethic. Excellent communication skills. Strong ability to express insights and recommendations through both written and verbal communications.

• Knowledge of cardiovascular market