WHO YOU'LL WORK WITH
The Manager, Partner/Omnichannel Marketing reports directly into the the Director, Retail Marketing Korea and will be the key member of the Retail Marketing team. You will lead a team of Partner Marketing/ Ominichannel to drive brand strength, fuel consumer demand and build our long-term connection with consumers. You will partner with our Korea Marketing leaders, Asia Pacific Latin America (APLA) Marketing teams across Nike and Jordan to build more effective and efficient ways to encourage and connect with consumer. Your key internal partners are Partner team, Visual Merchandising & Styling (VMS), EKIN, Marketplace team Korea and APLA while partnering with Brand Management to answer briefs on our biggest brand priorities in collaboration Brand Creative.Your key external partners are Agency Parners and vendors to execute your plan and bring your strategy to life and manage allocated channel resources to continuously evolve our marketplace offense.
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WHO WE ARE LOOKING FOR
We're looking for a Manager, Partner/Omnichannel Marketing to join our Seoul-based
marketing team. To be successful in this role you must have the ambition to be one of the
world's most innovative storytellers, value visionary thinking, playing as a team and championing imagination to create an inclusive culture. A passion for sport, a relentless curiousity for the consumer and a belief in our brand vision are essential to helping us create the future for the Nike brand.
Focusing on the wholesale multipartner channels, leading a team to drive in-store and online communication planning, seasonal execution of experiences and account relationship management are critical to this role.
- Minimum 6 years of experience in retail marketing or brand management.
- Bachelor's degree or anything equivalent.
- Strong oral and written communication skills (in both English and Korean).
- High interest or background in sport, youth culture, sneakers, fashion and streetwear trends.
- Project management experience managing agency partners, vendors and budgets.
- Strategic thinker and idea generator with excellent attention to detail.
- Analytical skills to gather business, consumer insights and apply learnings.
- International travel might occur depending on the business situation as well.
WHAT YOU'LL WORK ON
As part of Retail Marketing team, you will work on leading wholesale partner channel strategies and work on programming the seasonal direction for retail partners. You will work alongside above marketplace team to execute our brand priorities and push the edges of sport & culture.
You will lead seasonal and non-seasonal marketing plan development, give direction and
feedback for agency briefing and providing direction and feedback for implementing execution across Korea wholesale partner marketing. You will be contributing to weekly exchanges with multiple teams across Nike to share ideas, best practices, and learnings. You will also manage annual marketing budget for Partner marketing to maximize resources and deliver on time. Success will be measured on business result for each Field of Play (FoP), archiving revenue target and emotional connection with consumers.