As a Senior Product Manager, PLG at Navan you will be responsible for leading the PLG motion. You will lead the product by working with a large cross-functional team that includes design, engineering, marketing, legal, and finance. This role reports directly to the Director, Product (for Growth).
What You’ll Do:
- PLG Strategy Development:
- Lead the development and implementation of the Product-Led Growth strategy, ensuring alignment with overall business objectives.
- Identify key metrics and KPIs to measure the success of PLG initiatives.
2. User-Centric Product Development:
- Collaborate with the product development team to create user-centric products that drive engagement and adoption.
- Conduct user research to understand customer needs and incorporate feedback into the product development process.
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3. Onboarding and Activation:
- Develop and optimize onboarding processes to ensure seamless user activation and value realization.
- Implement strategies to enhance user education and product understanding.
4. User Lifecycle Management:
- Design and implement strategies to maximize user retention, upsell, and cross-sell opportunities.
- Analyze user behavior data to identify trends and opportunities for improvement.
5. Cross-Functional Collaboration:
- Work closely with marketing, sales, and customer success teams to align PLG initiatives with broader business objectives.
- Collaborate with UX/UI designers, engineers, and other stakeholders to deliver high-quality products.
6. Experimentation and Iteration:
- Implement a culture of experimentation to continually optimize and iterate on PLG strategies.
- A/B test product features and user flows to identify and implement improvements.
What We’re Looking For:
- Proven experience as a Product Manager with a focus on Product-Led Growth
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- A deep understanding of user behavior, customer segmentation, and user personas.
- Leading cross-functional teams, navigating matrix organizational structure with an ability to deliver results.
- Ability to create a business plan from the ground up and executive on a strategy that drives not only growth, but revenue.
- Extremely strong communication skills and executive presence, both with internal and external stakeholders.
- We are looking for an individual who possesses a strong bias for action and is driven by a proactive approach to problem-solving.