Digital Marketing (Site Management)

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk.

This position could be filled as an F3 or G3 depending on experience and qualifications.

Digital Marketing- Site Management Job Description Addendum

•Partner and collaborate with cross functional teams (marketing management, UX/design, agency partners) to plan and develop site content, style and layout that supports marketing’s strategy and digital best practices. Utilize web data and analytics to influence decisions and influence design, personalization, and strategy.

•Partner with SEO team to ensure site updates are optimized based on the most current ranking criteria.

•Ensure that content on the website is accurate, up to date, and appropriate and that it adheres to Nationwide standards; ensure that approvals (compliance, legal, marketing) and edits are communicated and complete before publishing.

•Consistently reviews website(s) for optimization opportunities. Keeps up-to-date on latest digital best practices and has good understanding of our marketing technology and how to leverage to achieve marketing objectives

•Understands how to use data and web analytics to optimize the user experience, e.g. GA, A/B testing, personalization. Has a basic understanding of how pages need to be structured for desired reporting (URL structure, tags, etc.) along with tag management and the role it plays in web analytics and site performance.

•Ensure all assets are ready for content build team, build tickets are submitted properly, and all systems are updated with needed requests to enable smooth delivery and SLAs are achieved

•May be asked to provide project management support for larger initiatives.

•Responsible for reviewing website changes once live for quality control and accuracy.

•Responsible for ensuring compliance standards and processes are followed and continue to stay informed on changes in regulatory standards.

Job Description Summary

With the customer always top of mind, our Digital Marketing professionals work in culture that fosters new ideas, champions career advancement, amplifies leadership opportunities and values learning. If you are always ready to innovate, drive improvement and can thrive in a constantly evolving environment, we want to know more about you!

As a Consultant, you'll develop and implement multiple complex digital marketing strategies, campaigns and initiatives - web, internet, email, social media, mobile - and creative. You'll lead large budgets and creative resources to develop and deliver integrated marketing communications plans on time and on budget, integrating marketing initiatives across businesses to drive efficiency and effectiveness of the brand.

Job Description

Key Responsibilities:

• Partners with Marketing associates to ensure alignment of marketing campaign initiatives with business goals. Develops and runs campaigns including marketing communication plans, e.g., advertising, promotions, media, sponsorship, online display, search, email, mobile, social etc. and creative.

• Partners to define, track, measure and optimize campaign results. Leads internal and external creative resources, agency relationships and tactical professionals in the timely development, execution and integration of campaigns.

• Manages campaign budgets, delivery timeliness, efficiency and brand effectiveness.

• Establishes a digital culture where an open exchange of ideas is valued. Provides internal consulting services to business unit leadership and to external partners and vendors.

• Conducts analysis on digital trends, reviews competitive insights and develops digital marketing recommendations.

May perform other responsibilities as assigned.

Reporting Relationships: Report to Director/Associate Vice President level or higher; may have matrix reporting relationships and lead virtual teams.

Typical Skills and Experiences:

Education: Undergraduate degree in marketing, communication, advertising or related field preferred. Master’s degree is a plus.

Experience: Typically, eight or more years of related experience in marketing, email, web development and strategy, advertising, media or brand management.

Knowledge, Abilities and Skills: Advanced experience in marketing, campaign advertising, brand management concepts and practices. Ability to think both creatively and strategically. Ability to effectively handle multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture. Excellent organizational and written/verbal communication skills. Ability to see a project through completion and cross-functional management. Insurance and/or financial services product knowledge a plus.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility: Not Eligible (Exempt)

Working Conditions: Normal office environment. Limited travel. Extended/non-standard hours may be required.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.