Senior Marketing Associate - Campaigns

The Team

Moody's Central Marketing team enables a more holistic approach on how we interact with our customers; ensuring we understand their business and workflow challenges and how our solutions fit across each use case. The Marketing team focuses on driving awareness and demand for Moody's current and future solutions in support of company revenue goals and strategic priorities.

Through thought leadership, awareness and lead generation campaigns, and a consistent focus on the customer experience, we establish Moody's as a trusted partner for integrated risk assessment capabilities. All along the customers' buying journey, from awareness through retention, we partner with our subject matter experts, business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust regional or global omnichannel marketing programs, and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.

The Position

TheSr. Marketing Associate - Campaignsis responsible for assisting in the development, execution, and measurement of marketing programs, including awareness building, demand generation, and events to promote Moody's solutions. The Marketer acts as a project coordinator for campaign programs and is responsible for various parts of each program, which may include campaign content development, ensuring activation across channels, event management and promotions, and reporting.

Key responsibilities include:

• Contribute to the growth of awareness and revenue by activating omnichannel marketing campaigns to target and educate prospects and clients in assigned focus segment/theme(s).
  • Work with marketing leadership to determine the appropriate marketing tactic mix that best aligns to Strategy and Sales priorities and has measurable outcomes.
  • Ensure all campaign assets align with approved messaging, components are properly set-up in our project management tool, automation platform, and other systems for flawless activation, optimization, and tracking.
  • Partner with stakeholders on target audience building and defining specific goals to reach desired KPIs.
  • Refine localization of campaigns and channels as needed.
• Execute on defined event strategy including managing third-party sponsorships, developing agenda and content with stakeholders for hosted events and webinars, coordinating and activating related promotions and nurturing campaigns, and performing ROI measurement. Travel for on-site event management may be required.
• Manage the regular compilation of pre- and post-campaign reports, including lead tracking and ROI measurement. Communicate results and use data to fuel future decisions.
• Ensure all projects stay on time and within allocated budget.

Qualifications:

• 2+ years of B2B field marketing experience in a corporate environment, with a proven track record of supporting data-driven marketing campaign strategies.
• Working knowledge of Microsoft Office Suite including Outlook, Word, Excel and PowerPoint.
• Experience with marketing technology including automation platforms, project management software, and webinar platforms - working knowledge of Jira, Marketo, and Salesforce is a plus.
• Excellent communication skills and demonstrated professionalism
• Entrepreneurial mindset: seizes opportunities, adapts from setbacks to continuously improve and innovate, highly organized and detail-oriented.
• Growth Mindset: willingness to adapt to shifting market trends and business needs; problem-solving through an open minded and all-inclusive approach.
• Team-oriented focus: passionate about caring for and inspiring others, sharing constructive feedback and views, all while being authentic.

For US-based roles only: the anticipated hiring base salary range for this position is $67,800.00 to $93,700.00 , depending on factors such as experience, education, level, skills, and location. This range is based on a full-time position. In addition to base salary, this role may be eligible for a completion bonus. Moody's also offers insurance and a discounted employee stock purchase plan for limited duration employees.

Moody's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion, national origin, citizen status, marital status, physical or mental disability, military or veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Moody's also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email accommodations@moodys.com. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance.

This position may be considered a promotional opportunity, pursuant to the Colorado Equal Pay for Equal Work Act.

Click here to view our full EEO policy statement. Click here for more information on your EEO rights under the law. Click here to view our Pay Transparency Nondiscrimination statement.
Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody's Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.
For more information on the Securities Trading Program, please refer to the STP Quick Reference guide on ComplianceNet

Please note: STP categories are assigned by the hiring teams and are subject to change over the course of an employee's tenure with Moody's.