Senior Analyst, Marketing Analytics

MLB’s Strategy & Development (S&D) organization is a centralized resource within Baseball’s Office of the Commissioner.  The S&D organization works cross-functionally across MLB to support the development and execution of our strategies for growing baseball globally.

 

As part of our charter, S&D is a service organization that oversees 4 key areas:

• Strategy: Align Industry strategic direction and provide internal consulting services to League Verticals and Functions, Clubs, Office of the Commissioner
• Club Biz Ops & Strategy: Support development of club strategies, best practices, x-functional dialogue
• Analytics: Centralized home for data-driven-insights to advise and support Strategy, Clubs, League Verticals and Functions
• Operations: Implement and stand-up new initiatives

 

MLB Analytics team is looking for a Senior Analyst, Marketing Analytics who will report directly to the Director, Marketing Analytics within the Analytics organization, and will focus on leveraging data and improving Marketing measurement to drive business impact for Major League Baseball and the Clubs.

 

      Responsibilities:

• Scale, scope and deliver marketing analytics projects of all sizes that support MLB marketing and organizational initiatives.
• Develop tactics and metrics to assess the effectiveness of existing and new marketing, advertising, and branding programs.
• Develop various parts of the data journey, model marketing data, and provide end-to-end analyses that will be leveraged by various marketing teams and management.
• Assist with design of experiments to test hypotheses and measure effectiveness of marketing programs, sharing findings and recommendations.
• Identify areas of optimization and incremental growth for the business as it relates to digital marketing and content, communicating findings to appropriate stakeholders.
• Support Clubs with digital marketing strategy and reporting frameworks to ensure accurate and insightful delivery of metrics and data.

 

     Required Skills & Background

• 2-4+ years related experience in an analytics function or role.
• College Graduate with a relevant academic major is strongly preferred, though candidates with non-traditional schooling backgrounds and strong relevant experience will be considered.
• Experience working with marketing teams across multiple disciplines to develop tactical recommendations.
• Understanding of digital marketing landscape and how data is collected, analyzed, and used.
• Understanding of various attribution methodologies along with application of Marketing Mix Modeling.
• Strong aptitude for measurement and optimizations, being able to guide teams on marketing investments, A/B testing and social media content efficacy.
• Proficiency in quantitative data collection and data analysis (e.g., SQL, Excel etc.) is required.
• Self-learner, independent, and have outstanding problem-solving skills.
• Highly professional manner and excellent written and verbal communication skills.

 

     Preferred Skills & Background

• Masters degree in relevant academic course of study
• Experiential knowledge of the following platforms: SEM, Programmatic Display, Video, Paid Social, Organic Social
• Experience with Adobe Analytics, Big Query or Google Analytics.
• Knowledge of programming languages/tools including R, Python, or other Object-Oriented Languages.
• Baseball knowledge and/or love of the game of baseball.
• Consulting, presenting data, with strong story-telling skills and presentation experience.

 

Per the NYC pay transparency law, the hiring range for this position is $80,000 to $115,000.

 
Why MLB? 

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of opportunity, collaboration, and professionalism. The professionals who are most successful at MLB take initiative, know how to identify and solve problems, put the team first, and work collaboratively. For those who are ready to join the “Major Leagues” of their careers, MLB takes the same approach as they do with their players: striving to empower their own “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are ready to step up to the plate and continue transforming America’s pastime to best serve its fans for decades to come. 

MLB’s vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment. 

With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more. 

MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best! 

Are you ready to Step Up to the Plate? Apply below! 

If you are interested in joining our team and require a reasonable accommodation to assist with any part of the application and/or interview process, please contact us by email at: accommodations@mlb.com