The Designer, Brand Design (Seasonal) will support the development and execution of visual branding across Major League Baseball’s key initiatives, events, and campaigns. This role contributes to brand identity creation, style guide development, and production-ready design assets. Working closely with internal teams and external partners, the designer will help ensure brand consistency across all touchpoints—including print, environmental design, and digital—while providing high-level creative support for presentations, activations, and league-wide experiences. This is an on-site, seasonal position based in MLB’s New York City headquarters.
Responsibilities
- Support the development and executive of visual branding and a wide range graphic design projects across key Major League Baseball initiatives. This includes:
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- Assisting in the creation and refinement of branding for MLB events, initiatives, properties, products, commemorative marks, and campaign identities
- Contributing to the development of brand style guides and visual systems
- Create production-ready art
- Assist with the development of League branding guidelines
- Helping establish and maintain consistency in branding across all MLB platforms
- Collaborating with all MLB Global Designers, including MLB Digital, Social, and International teams
- Creation and implementation of templates and graphic systems
- Reviewing and refining design assets to ensure alignment with brand guidelines and creative direction
- Supporting the rollout of visual identities across league-wide campaigns, events, and platforms
- Sales and partnership presentations
- Events and environmental design
- Consumer product inspiration boards, uniforms, and licensee toolkits
- Retail and point-of-sale experiences
- Broadcast and promotional materials
- Internal concept boards, mockups, and creative strategy decks
- Providing clear direction to external partners
- Reviewing work to ensure alignment with brand strategy and creative standards
- Managing feedback loops and production timelines
- Experiential activations and installations
- Credentials, invitations, signage, and collateral for marquee league events
- Pre- and post-production support as needed
Qualification & Skills
- Bachelor's degree in Graphic Design, Visual Communication, or a related field
- Minimum 2 years of experience in branding, graphic design, or visual identity systems
- Strong portfolio showcasing logo development, brand systems, and applied design
- Clear understanding of how brand identity translates across digital, social, print, and physical environments
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Experience working with presentation platforms such as PowerPoint, Keynote, and Google Slides
- Strong organization and communication skills; ability to manage multiple projects and stakeholders
- Familiarity with print production and post-production workflows
- A passion for baseball and an interest in sports branding is a plus
Pay Range: $28.00 - $34.00 per hour
The actual offer will carefully consider a wide range of factors, including your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision.
Why MLB?
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.
MLB is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
California Residents: Please see our California Recruitment Privacy Policy for more details.
Colorado Residents: Colorado based applicants may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at accommodations@mlb.com. Requests received for non-disability related issues, such as following up on an application, will not receive a response.
Are you ready to Step Up to the Plate? Apply below!