Coordinator, Email Marketing & Journey Orchestration

JOB SUMMARY 

The Coordinator, Email Marketing & Journey Orchestration is a member of the Digital Marketing & Media team, and is primarily responsible for supporting the creation, deployment, and automation for marketing campaigns related to Major League Baseball and all 30 MLB Clubs, while also assisting the team with reporting and record keeping of all projects.

Education and Experience

• 4 year degree from an accredited university in marketing, advertising, communications, business, or related field, OR equivalent relevant experience 
• Project management experience preferred
• Demonstrated understanding of an omni-channel marketing campaign cycle
• Proficient with HTML & CSS
• Basic knowledge of relational databases
• Experience working with large email service providers and journey orchestration tools
• Ability & willingness to learn new content management platforms
• Experience working with large datasets using SQL in a business setting (Google BigQuery is a plus) and/or Customer Data Platforms

ESSENTIAL FUNCTIONS 

Conducting Core Work Activities

• Assists Email Marketing & Journey Orchestration team to support the implementation of league-wide marketing campaigns from start to finish, including: scheduling, managing assets, processing feedback and deployment
• Using SQL and/or Customer Data Platforms, leverages MLB's marketing database to pull targeted audiences for Club and league campaigns
• Provides support for ad-hoc campaign creation, updates & reporting
• Works in marketing platforms to create email, web & app push campaigns
• Provides project management coordination and support as assigned

Supporting the Needs of Stakeholders

• Executes against project plans to ensure timely and accurate completion of assigned tasks
• Collaborates with manager and stakeholders to support business needs
• Generates and provides timely and accurate updates in the form of reports, presentations, etc.
• Communicates in a clear and concise manner that is easy to understand

Additional Desired Skills

• Photoshop / InDesign or other graphic design skills a plus
• Working knowledge of email deliverability & industry best practices around inbox placement
• Ability to write & understand SQL for reporting purposes

Why MLB?

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the Major Leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.

MLB’s vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment. With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more.

MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best!

Major League Baseball is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Per the NYC pay transparency law, the hiring range for this position is $60,000 - $70,000.

As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skills and any other factors Major League Baseball (MLB) considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees. MLB offers employees a full range of best in class benefits with no employee contributions towards medical, dental, and vision coverage premiums, as well as incentive and recognition programs, life insurance and automatic employer 401k contributions. All benefits are subject to eligibility requirements and the terms of official plan documents which may be modified or amended from time to time.