Product Marketing Manager, Wearables International

Meta is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on bringing our wearables portfolio to people all around the world. This person will be responsible for driving successful market entry and accelerating growth across international markets for our growing portfolio of wearables. They will serve as the central lead for global expansion initiatives-owning go-to-market strategy, execution, and performance in partnership with regional and cross-functional stakeholders. To be successful, you will bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.

• Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for a specific market
• Drive momentum across global teams including regional marketing, product, ops, sales, legal, policy, and channel partners to ensure all elements of GTM are aligned and ready ahead of a market launch or expansion initiative
• Define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve sales and engagement / retention
• Own and operationalize a clear go-to-market strategy for new market launches, bringing a clear point of view to the team, and informing strategic decisions and tradeoffs
• Identify and burn down bottlenecks, test new approaches, and double down on what works to scale our footprint across key international markets

• 8+ years experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting
• Combination of strategic product marketing experiences and hands-on tactical execution
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
• Experience working in a cross-functional capacity within a fast-paced, changing environment
• Experience delivering product launch results with internal and external partners including product, sales, marketing, comms, partnerships, legal and policy

• Product Marketing experience in launching consumer hardware, software products and electronics in international markets
• Domain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platforms
• Experience with both early-stage products and established products
• BA/BS degree in marketing, business, product development, or related field
• MBA degree