We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. A successful candidate will have in-depth experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.
Product Marketing Manager - Rx Prescription (Smart Glasses) Responsibilities:
- Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption.
- Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit.
- Create go-to-market (GTM) strategy to drive product adoption & engagement.
- Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals.
- Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.
- Serve as the subject matter expert on prescription wearer and channel needs and mindsets.
- Manage prescription product claims, content and pricing in B2C and B2B contexts and for wearers with and without insurance.
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- 5+ years of experience in product marketing, product management, management consulting, business strategy or related field.
- Experience in vision correction and/or eye health fields.
- Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies.
- Experience analyzing data, and translating to insights that support product development and go to market strategies.
- Experience leading implementation of complex product or service offerings.
- Experience working with technical partners to translate between technical and consumer languages.
- Experience collaborating with external vendors and partners.
- Bachelor's degree.
- Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.
- MS/MBA degree.
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