Direct Response Marketing Manager, AdTech - Reality Labs

This role will lead the marketing technology strategy, roadmap and execution for the Reality Labs Direct Response marketing program. You will define the strategy and day to day tactical execution across multiple internal and external partners and teams. We are seeking a domain expert with in-depth knowledge of Signal Infrastructure, Tag Management and Marketing and Ad Technology.

Direct Response Marketing Manager, AdTech - Reality Labs Responsibilities:

• Lead the overall AdTech Signal Infrastructure and Tag Management program including data collection, logging and tracking pixels on a variety of platforms (Meta, Google, TikTok, Reddit, Snapchat) using first party integrations and third party tools such as Tealium iQ.
• Develop strategy to achieve the long and short-term goals for the AdTech and Signal Infra.
• Outline product features and deliverables through a clear understanding of the problem space of advertising tracking technology.
• Use domain knowledge, leveraging data skills and expertise to craft effective solutions and our product roadmap.
• Execute on projects by working closely with Software and Data Engineering, Data Science, Product Growth and Direct Response Marketing to land impact on business goals.
• Manage execution of the Signals Infra Tag management program: oversee the implementation from start to finish, ensuring timely and quality delivery.
• Develop sound hypotheses and partner with relevant team members to develop experimentation and testing roadmap from designing tests to analyzing results that lead to data-driven decisions.
• Anticipate challenges, identify risks and opportunities early in the development process to create durable solutions to drive sustained impact.
• Develop and maintain quality assurance to Paid Media teams for campaign setup and launch.
• Provide ongoing maintenance of tracking infrastructure that accurately tracks high-value actions (such as button clicks, pages views, eCommerce purchases, App installs etc.)
• Configure tracking for new campaigns and platforms and troubleshoot issues as they arise.
• Project manage and drive execution of strategic initiatives including new technologies, privacy requirements implementation and existing tools evolution
• Document and rollout of key processes to internal team and agency partners.
• Drive long term growth through a combination of data analysis, product ideation, and experimentation to optimize our Signal Infra program.

• 5+ years of media/digital/analytics industry experience
• Experience working in a Tag Management system such as Tealium and knowledge of concepts such as Data Layer, Custom Tag Templates, and Extensions
• Experience working directly with paid media vendors on pixel implementation and conversion tracking setup
• Proficient with Third Party Ad Servers (for example: Campaign Manager, Google Marketing Cloud) and rich media technology
• Proven track record working in a fast-paced environment while managing priorities to keep projects on track
• Project management skills especially working in a highly collaborative, cross-functional environment
• Proven to effectively collaborate across variety of technical and non-technical functions to drive towards common product goals
• Experience working with and influencing multi disciplinary product teams including but not limited to software engineers, designers, product managers and data scientists
• Proficiency in quantitative analysis geared towards drawing actionable insights from complex datasets
• Experience performing exploratory analysis with minimal direction to answer ambiguous open ended questions

• Experience with data querying languages (e.g. SQL)
• Bachelor's degree with Marketing/Technology focus is preferred
• E-Commerce industry experience preferred
• Experience with demand side platforms a plus (e.g. The Trade Desk, DV 360, Verizon)
• Familiarity with multi-touch and advanced marketing attribution models