Business Marketing is looking for a Brand Strategist to join the Brand, Program & Storytelling team. This strategist will support the Meta company brand and the apps (Facebook, Instagram, Messenger, WhatsApp, etc.). The strategist will own projects and assume leadership roles to mentor team members, influence high level thinking, and move partners to action. It is critical that this person can unify and lead teams around a strategic north star in a highly cross-functional environment. This person will both ask and answer different and difficult questions, inspire and support creative teams, evaluate the work of others, learn and adapt quickly. Passion for Meta's mission and an understanding of the brand's challenges and opportunities and a passion for customer insights.
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Brand Strategist, Business Marketing Responsibilities:
- Develop global B2B brand strategy and brand architecture
- Craft and manage a compelling brand story and strategy for Meta brands and programs offered to business audiences
- Develop proprietary strategic frameworks and processes and identify bespoke solutions
- Lead brand strategy workshops, creative ideation sessions, and customer insight activities
- Work to define and maintain B2B brand standards, reviews, and governance
- Collaborate with Consumer Marketing and regional B2B Marketing, Creative teams/agencies, Sales and Product leaders globally to ensure our brand strategy is embraced by teams around the company
- Conduct audits and analysis to inform business and brand strategic and decision making
- Identify and scale best practices for brand marketing across Business Marketing
- Create measurable plans and activities to ensure success and ongoing optimization of activities
- Craft executive level decks to be presented to Corporate and Business Marketing VPs
- Develop strategic briefs to inform campaign and program development
- 10+ years of brand strategy experience
- An expert-level understanding of brand strategy
- Experience in messaging, naming, positioning and brand architecture
- Experience working with management on all levels from the VPs to administrative support
- Experience as a cross-functional influencer and partner
- Experience translating insights, ideas, and data into customer value
- A successful candidate is collaborative and analytical and can help connect brands, people, and businesses in a more meaningful way.
- To be successful at Meta takes analytical rigor, solid and applied understanding of audience and market dynamics, brand and product knowledge.
- This candidate will be tenacious, open, imaginative, precise, analytically inclined, and can use data to identify insights and provide solutions
- Understanding of go-to-market activities
- Experience working with both B2B and consumer brands
- Experience inspiring and energizing creative teams
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.