Sales Analyst

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Join the Specialty & Online team at Mattel Canada as a Sales Analyst and play a key role in driving business success through data-driven insights and strategic analysis.

Job Description

The Opportunity: 

In this role, you will leverage your analytical expertise to develop fact-based selling stories, evaluate category and customer performance, and identify opportunities for growth and optimization. This is an excellent opportunity for a results-oriented professional to contribute by analyzing key business drivers, enhancing reporting tools, and supporting strategic decision-making to deliver measurable results.

What Your Impact Will Be: 

• Create compelling fact-based selling stories, applying relevant category, channel, and customer data to highlight areas of underperformance and growth opportunities.
• Category/Customer Activity Analysis - Perform pre- and post-analyses including but not limited to flyer activity, shelf space, market share, retail pricing bands, retail programs, competitive reviews and digital initiatives. Evaluate promotional effectiveness and make recommendations.
• POS Analysis – Review account team performances via weekly scorecards using key operating indicators, including POS, margin, inventory, and share on a weekly basis, and identify opportunities, upside and risk.
• Space Planning, Planogram/Productivity Assessment – Utilize Space Planning (JDA Space Planning) to build planograms, analyze and make spacing, assortment and forecasting recommendations based on retailer-specific strategies. Space Planning experience is an asset but not a requirement – an opportunity to learn on the job.
• Research, Insights & Recommendations - Leverage industry data (Circana/Euromonitor), consumer data and shopper insights to provide recommendations to improve sales and/or profitability, gain share and provide category solutions to the Customer. Proactively recommend and implement improvements to current processes
• Internal and external forecasting – Work closely with the account managers to develop item forecasts to help maximize inventory levels and POS. In addition, communication with the account regarding recommendations for shipping opportunities.
• Strategic Planning Projects – As required to address Business Unit, Account, Brand or Consumer/Shopper issues or opportunities.
• Support the Sales team and be an integral part of the Joint Business Planning process
• Develop, refine, and continuously elevate sales reports to empower data-driven business decisions.
• Lead the transformation of reporting tools with dashboard upgrades (Excel, Tableau) to enhance sales performance visibility and efficiency.
• Create and maintain sales and category tools to drive efficiency and strategic decision-making
• Other duties and special projects as required

Qualifications

What We’re Looking For:

• University degree in Business or Marketing, MBA an asset
• At least 2-5 years of experience in analytics, category management, merchandising, sales forecasting/analysis, consumer and/or sales research ideally in the CPG industry
• Solid knowledge of Microsoft Excel and PowerPoint - expert knowledge of Excel a plus
• Planogramming software, sales insights, analytics and market research experience an asset
• Experience and/or exposure to Cognos, Tableau and Circana
• Strong analytic knowledge and expertise, with ability to create actionable reports and dashboards
• Strong verbal and written communication skills for persuading in-person and remote-location audiences
• Demonstrates a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Tableau report-creation experience a plus
• Creative, collaborative approach to test and learn opportunities
• Attention to detail, common-sense approach to data validation, and accountability for accuracy
• Ability to explain highly complex topics to audiences with varying levels of knowledge
• Able to work independently with very minimal supervision, adhere to schedules and follow up accordingly
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Client-provided location(s): Mississauga, Canada

Job ID: 9371ea28-58d2-4977-8ce7-43376c07e53f

Employment Type: OTHER

Posted: 2025-07-29T22:48:55