Junior Brand Manager

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain, and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.  

Job Description

Mattel Poland is currently seeking for a passionate Junior Brand Manager for our office in Warsaw, who is eager to learn and develop himself or herself in a multinational and challenging environment. 

We look for people that are excited by a challenge, want to be rewarded for performance and who are motivated to make things happen. Through your experience at Mattel you will be able to discover your inner spirit by seeing the business from different perspectives and accelerate your career growth. 

Do you want to be part of it? 
 

As an Associate Brand Manager (Junior Brand Manager) you will be part of the Brand Activation local team, executing the marketing strategy for Mattel Dolls toys brands on a local level. The position will ensure effective, creative and efficient implementation of category strategies and marketing plans by working with agencies, visual merchandising teams and sales teams. As well as looking to maximize opportunities across content and retail landscapes. 

You will work closely with the Regional Brand team and local Marketing teams to support the Brand action plans and to ensure that the local marketing teams are strategically aligned with European strategies and initiatives as appropriate. 

 
Key Responsibilities: 

• Actively contribute to defining the medium-term strategy and business goals for the brand. 
• ​​​​​​​Collaborate in shaping brand positioning and preparing broad-reaching communication campaigns. 
• Develop actionable recommendations and implement initiatives based on market data, trend analysis, and consumer research. 
• Analyze the effectiveness of executed marketing activities and provide insights for continuous improvement. 
• Define and manage A&P Budget to ensure optimal resource allocation. 
• Select the line by channel/ customer and manage product information, validate translations and localization of creative assets. 
• Responsible for pricing, forecasting and following regional guidelines and quotas in conjunction with Sales 
• Build and maintain strong relationships with external partners, including advertising agencies, media houses, and production studios. 
• Foster effective communication and close collaboration with other departments to achieve common goals. 

Qualifications

What we are looking for:

Education & Experience: 

• 1-3 years of experience in marketing, brand management or a related role 

Skills & Competencies: 

• Strong analytical skills with the ability to interpret market data and consumer insights. 
• Proficiency in developing and executing marketing strategies and campaigns. 
• Budget management experience with an understanding of cost efficiency. 
• Excellent communication and teamwork skills to collaborate effectively with internal and external stakeholders. 
• Ability to manage multiple projects and meet deadlines in a fast-paced environment. 
• Creativity and problem-solving skills to contribute fresh ideas to the brand. 
• Proficiency in Microsoft Office Suite; experience with marketing tools is a plus. 
• Fluent in Polish and advanced knowledge of English (min. B2) 

Additional Information

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Client-provided location(s): Warsaw, Poland

Job ID: 737566c7-6a44-4edf-bd16-0c4ff8bad9ed

Employment Type: OTHER

Posted: 2025-07-25T11:40:56