Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Associate Managing Consultant, Advisors & Consulting Services, Digital Marketing
Associate Managing Consultant, Advisors & Consulting Services, Digital Marketing
Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants. The Advisors & Consulting Services group has five specializations: Digital Strategy & Transformation, Performance Analytics, Business Experimentation, Digital Marketing, and Program Management.
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Key Responsibilities - Digital Diagnostics & Digital Marketing Analytics
• Lead high-impact digital marketing projects for large, strategic clients, ensuring measurable business outcomes through data-driven execution
• Provide recommendations on areas of improvement of 'Owned' and 'Paid Digital' channels (social, search, website, mobile application, and digital lead or
application form)
• Deliver a prioritized list of actionable recommendations to enhance the
digital sales experience and drive acquisition across the user journey (user experience or UX) and lead generation process
• Own and manage Always-On and campaign-based digital initiatives, from planning to optimization, in alignment with client objectives
• Develop and implement digital marketing analytics frameworks, incorporating A/B testing, SEO/SEM, CRM, paid media, and audience insights
• Monitor and optimize campaign performance in real time, using data platforms to drive continuous improvement
• Produce performance dashboards and campaign reports, translating data into clear, actionable recommendations for clients and internal teams
• Support Quarterly Business Reviews (QBRs) with impactful insights, performance narratives, and forward-looking strategies
• Act as a strategic digital advisor, helping teams select the right mix of channels, KPIs, creatives, and measurement tools across services
• Collaborate cross-functionally with internal stakeholders, creative teams, and external agencies to align on execution and ensure consistent quality
• Drive ROI across digital marketing channels, including social media, search, programming, email, and influencer campaigns
• Stay up to date with industry trends, platform updates, and best practices in digital diagnostics and performance analytics.
Experience Required
• Bachelor's or Master's degree in Marketing, Business Strategy, or a related field
• 5+ years of experience in digital marketing, preferably in financial services, telecommunications, IoT, or AI-driven businesses
• Proven experience in leading or managing digital marketing teams and cross-functional project groups
• Strong analytical and strategic thinking, with a creative approach to solving client challenges
• Exceptional verbal and written communication skills in English and Ukrainian
• Demonstrated ability to build trust-based relationships with internal and external stakeholders, including senior leadership
• Comfortable working in a fast-paced, high-pressure environment with multiple ongoing priorities
• Advanced proficiency in Microsoft Office tools (Word, Excel, PowerPoint); Website analysis, Social & Paid Media Audit, Mobile App Audit, Measurement/Tracking Assessment, User Journey Analysis
• Experience in preparing and presenting insightful performance reports, strategic recommendations, and executive summaries
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.