Your Impact
The primary purpose of this role is to implement external communications plans to support Lowe's brand marketing programs. As a key support role on the Brand PR and Corporate Communications team, this includes assistance in developing and delivering comprehensive brand-related external communications that are tied to enterprise-wide strategic goals. With the support of the Brand PR team, the Senior Analyst will work cross-functionally with brand marketing partners, proactively pitching earned media with seasonal and trending storyline ideas and helping to deliver strategic external communications strategies that promote Lowe's brand with cultural relevance and earned-first thinking.
What you will do
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- Assist in brand-related external communications and public relations strategy development and implementation, supporting brand marketing annual programming
- Own aspects of earned-led brand public relations plans aligned with enterprise strategy and ensures communications are developed, approved, and delivered on time and on budget
- Proactively identify earned media moments - news hijacking, trendspotting and culturally responsive pitching - to generate high-quality earned coverage
- Develop and deepens cross-functional relationships across the business to ensure seamless coordination and collaboration
- Execute the project management of special communication projects and initiatives
- Assist the team in measuring success in conjunction with marketing measurement approaches that drive the business and demonstrate value creation
- Work with external public relations agencies, and have insight/oversight into areas such as tracking budgets, reporting, and delivery of support to meet business goals
- Demonstrate an understanding of corporate retail sector, strong media relations and strategic PR planning
Required Qualifications:
- Bachelor's Degree in Marketing, Public Relations, Journalism, or related field
- 2-4 years of Corporate Communications and/or Public Relations experience (agency or in-house)
- Proven experience in earned media strategy, pitching and media relations
Preferred Qualifications:
- 5-7 years of Corporate Communications and/or Public Relations experience
- Experience in retail marketing and/or operation
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.