Assistant Marketing Manager

The ideal candidate brings strong organizational and communication skills, a proactive executional mindset, and the ability to thrive in a dynamic, collaborative environment where event strategy and operational excellence meet.

KEY RESPONSIBILITIES:

Support and Partner with the Events Marketing Manager in End-to-End Event Execution:
Collaborate closely with the Events Marketing Manager to plan, coordinate, and execute over 200 annual events, including third-party trade association and management company events and select internal corporate events as well as fully owned customer-facing activations. Act as a hands-on partner in bringing event strategies to life and ensuring successful execution aligned to segment goals.

Help translate strategic objectives into impactful event experiences that support sales initiatives, customer acquisition, and relationship development. Work in partnership with the Events Marketing Manager and sales leadership to ensure each event delivers measurable business value.

Assist in managing a $1M+ annual event budget by supporting planning, expense tracking, and reconciliation. Ensure all spend aligns with forecasted plans and contributes to ROI-driven outcomes.

Partner with internal teams, including sales, brand marketing, creative, legal, finance, warehouse operations, and executive stakeholders, to ensure seamless coordination throughout the event lifecycle. Align with the Events Marketing Manager to streamline communication and execution across business units.

Work alongside the Events Marketing Manager to manage external vendors, including reviewing contracts, negotiating pricing, securing quotes, and coordinating with legal and procurement teams to develop scopes of work (SOWs) for large-scale events. Ensure vendors meet expectations for quality, timing, and budget.

Support the Events Marketing Manager in building and maintaining an annual and quarterly events calendar that aligns with sales goals and strategies. Ensure timelines, resources, and logistics are in sync across third-party and owned events.

Collaborate to collect data, feedback, and performance metrics post-event. Assist the Events Marketing Manager in evaluating event ROI, sales impact, and customer engagement to drive continuous improvement.

Lead the process of conceptualizing promotional item ideas that align with event goals and audience needs. Manage end-to-end ordering, vendor sourcing, and budget alignment for promotional merchandise. Maintain and oversee inventory levels to ensure availability for upcoming events and coordinate timely distribution and shipment.

Function as part of a high-performing, agile "pod structure to support responsive and fast-paced planning. Act as a dependable executional lead, stepping in as needed to provide continuity and drive results.

Support operational readiness by coordinating with marketing operations, creative, and project management teams to manage timelines, deliverables, and logistics. Contribute to documentation, process enhancement, and executional best practices.

Under the direction of the Events Marketing Manager, ensure that all event elements-from signage and giveaways to messaging and on-site experience-are aligned with Lowe's brand standards and provide a consistent, high-quality experience across channels.

QUALIFICATIONS

Education and Experience

Education Level Education Details Experience Details Required/ Preferred Bachelor's

Degree Business Administration, Merchandising, Marketing or relevant field and 3-5 Years Overall marketing experience Required, Event Related Experience Preferred

Work Experience

Experience Details Required/ Preferred

• Bachelor's degree in Marketing, Business, Communications, Hospitality, or related field Required

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Client-provided location(s): Huntersville, NC

Job ID: Lowes-JR-02215353

Employment Type: FULL_TIME

Posted: 2025-07-24T23:34:33