Media Specialist

Description
Liberty Mutual's in-house Media team is seeking a versatile and data-driven Media Buying & Analytics Specialist to join our dynamic group. With team expansion, there are currently multiple roles available with ownership of specific tactics -including Direct Mail & Email, Paid Search, Aggregators. Roles will focus on driving media strategy, execution, and performance optimization through robust analytics and data driven decision making.

You will be a key contributor to the end-to-end media buying process: from campaign planning and budgeting to daily performance management, to partner relationships, to deeper analytical insights that drive strategic decisions. The ideal candidate is comfortable navigating a fast-paced, consistently evolving media landscape with complex and nuanced data and can effectively communicate findings to cross-functional teams and senior leadership.

Key Responsibilities

• Media Campaign Management & Optimization
  Lead and manage campaign performance across owned tactic. Own daily/weekly/monthly tracking, budget management, bid/targeting strategy optimization, and ROI analysis to maximize acquisition efficiency and profitability.
• Strategic Analytics & Insights
  Leverage advanced analytics to evaluate campaign effectiveness, identify growth opportunities, and test approaches. Develop actionable insights and recommendations that drive strategic decision-making and incremental media spend optimization.
• Cross-Functional Collaboration
  Partner closely with Marketing, Modeling, Product, and Channel teams, as well as external vendors and media partners, to develop integrated media strategies that align with broader business goals. Manage and nurture external vendor relationships, including negotiation and performance reviews.
• Innovation & Continuous Improvement
  Seek out new media opportunities, tools, and methodologies to improve marketing efficiency and scale. Lead initiatives to automate reporting, streamline data processes, and build dashboards or visualization tools to empower decision makers.
• Leadership & Mentorship
  Provide guidance and mentorship to junior team members or rotational analysts. Help build a culture of data-driven decision-making within the media team.

Qualifications

• Bachelor's degree or equivalent experience 2-4 years of relevant experience in media buying analytics or related roles.
• Proven experience managing multiple media tactics including at least some exposure to Direct Mail & Email, Paid Search (Google Ads, Microsoft Advertising), or third-party Aggregator or affiliate channels.
• Strong quantitative and qualitative analytical skills; proficiency with data querying and analytics tools such as SAS, SQL, Excel, and visualization platforms like Power BI.
• Demonstrated ability to manage budgets, optimize campaign performance, and communicate complex analytical insights clearly to diverse stakeholders.
• Experience with media metrics and performance KPIs such as CPA, conversion rates, ROI, and other acquisition-focused measurements.
• Excellent project management and organizational skills, with the ability to handle multiple priorities in a fast-paced environment.
• Strong relationship management skills and experience collaborating cross-functionally with both internal teams and external vendors.
• Highly curious, detail-oriented, and self-motivated with a passion for continuous learning and ownership over work.

About Us
Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

As a purpose-driven organization, Liberty Mutual is committed to fostering an environment where employees from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits and continuous learning opportunities, we seek to create an environment where employees can succeed, both professionally and personally.

At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow.

We are dedicated to fostering an inclusive environment where employees from all backgrounds can build long and meaningful careers. By actively seeking employee feedback and amplifying the voices of our seven Employee Resource Groups (ERGs), which are open to all, we create an environment where every individual can make a meaningful impact so we continue to meet the evolving needs of our customers.

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

Fair Chance Notices

• California
• Los Angeles Incorporated
• Los Angeles Unincorporated
• Philadelphia
• San Francisco

Client-provided location(s): Boston, MA, Flexible / Remote

Job ID: liberty_mutual-2025-71285-en_1

Employment Type: OTHER

Posted: 2025-07-30T00:33:26