Customer Marketing Manager - Customer Digital products - Data & Technology

Roles and Responsibilities:

• Go-to-Market Execution: Implement GTM strategies in collaboration with the Product Marketer, and the business teams.
• Drive business growth by increasing adoption of existing products among target audience, and creating awareness and engagement for new products in partnership with Product Marketer and Commercial / Sales team.
• Design, execute and optimize campaign plans that deliver on business objectives and ensure reach into target audience, and continued nurture and qualification of leads. Key responsibilities include:
  • Orchestrate delivery of campaign plans to ensure alignment with marketing plan
  • Manage campaign and annual marketing plan calendar & timelines
• Manage tactical plans and prioritization through effective project management, ensuring projects meet deadlines and aligned with business goals.

• Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
• Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership's strategic priorities
• Aggregate and analyze campaign performance data and report on key performance indicators (KPIs) and insights to drive optimization and maximize campaign effectiveness

• 8+ years Marketing experience mandatory
• Experience and understanding of Diagnostics business within healthcare industry is preferred, but not mandatory
• Experience working in a large global matrix organization, and building relationships with key stakeholders
• Bachelor's degree in a scientific discipline or in Computer Science, AI, Data Science; MBA with a focus on Marketing is a plus.
• Domain Expertise: Understanding of marketing data and technology, Diagnostics industry, EHR data, and the broader healthcare ecosystem is preferred
• Proven results with marketing program strategy, planning, development, and implementation through multi-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.)
  • In depth knowledge of account-based marketing (ABM)
  • Deep expertise in channel strategy
  • Robust understanding of the target audience and the customer journey to enable strategic campaign design
  • Deep expertise in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM Eg. salesforce) databases are a must.
• Strong understanding of the digital marketing technology landscape and best practices desirable
• Strong communication, copywriting and editing skills needed
• Highly organized with strong project management and data analysis skills
• Effective communicator
• Open to working across time zones