About the Company

draftline YYZ (Toronto) is Labatt's in-house creative agency and part of the draftLine family across the world with offices in New York, Buenos Aires, London to name a few. dratfLine is a first of its kind in-house creative engine powered by data & technology moving at the speed of popular culture. draftLine will also leverage consumer data and marketing technology to measure media and content performance in real time and ultimately personalize consumer digital experience at scale.
Our 3 pillars are:

Cultural Relevance - it's not just about producing content faster and with more cost efficiency, it's about creating a positive impact by driving stronger engagement and cultural relevance with our consumers.

Speed & Agility - engaging with consumers when it matters is just as important as our creative output.

Efficiency - We know that consumers use their social platforms for different reasons, so we want to create content on a platform by platform basis and really personalize at scale.

Job Description

The person in this position is responsible for the day-to-day management of the social media accounts for several priority brands, including occasional weekend and evening coverage . They will be responsible for: the monitoring of the channels, capturing content to post from brand events, consumer responses, daily measurement tracking, and being the online voice of a group of our brands.
They need to be a highly creative problem solver, adept at liaising between brand teams and draftLine creatives to execute key strategic deliverables with exceptional quality and speed. This person must be able to work in fast-paced environment, with the ability to take ownership of their work and demonstrate strong abilities to effectively communicate between multiple groups. Additionally, they must be willing to produce social media content for brand events that may fall outside regular work hours.

The Community Manager works within the Strategic pillar of draftLine, along with the Strategy Lead, Social Insights Manager, and a group of Community Managers. This team is tasked with mining data and insights for both in the moment as well as long-lead cultural moments, and transforming them into rich consumer insights

MAIN TASKS AND RESPONSABILITIES

• Work with creative and strategic team in the creation of original and dynamic content for several social platforms according to the strategies implemented for each brand within portfolio
• Conduct social media monitoring on a daily basis
• Daily monitor conversations, and proactively highlight opportunities for deeper engagement and interaction
• Suggest and implement various innovative marketing strategies that will resonate with consumers
• Develop content publication calendars in conjunction with other Community Managers
• Collaborate on regular performance reporting, providing perspective on nuances of results
• Manage crisis situations quickly and effectively on different social platforms

Job Qualifications

Mandatory Qualifications

• Bachelor's Degree or higher
• 1-2 years of experience at an agency or in marketing, ideally in a community management and/or social media marketing role
• Experience building brands on social media - a proven track record building accounts and driving engagement with users
• In-depth knowledge of social media platforms, including but not limited to: Facebook, Instagram, Twitter, TikTok, Snapchat, and Pinterest
• Able to work weekends and evenings

Preferred Qualifications

• Digital marketing credentials (Facebook Blueprint, Google Adwords, etc.)
• Experience with social media scheduling tools (Sprinklr, Hootsuite, etc.)
• Experience with social listening platforms (Crimson Hexagon, Brandwatch, etc