General information
Agency: Matterkind
Function: Addressable Strategy
Location: Singapore, Singapore
Job Ref#: 17398
Description & Requirements
Position Summary
A role within the central global hub team, based in Singapore, focussed on EMEA activity.
The role is for a programmatic expert who has a proven track record of delivering best in class operational excellence. Responsible for the strategic planning, activation and optimisation of programmatic campaigns end-to-end.
Hands on experience trading in DV360 and a strong understanding of the Google marketing stack is compulsory, and you will be expected to have an ability to showcase and demonstrate subject matter expertise both at a micro (Optimisations) and macro (test and learn innovation projects) level.
Want more jobs like this?
Get Advertising and Marketing jobs in Singapore delivered to your inbox every week.
This role is a great opportunity for someone who is looking for a role that bridges both between the agency and client with a lot of hands on exposure into the client side.
Key Responsibilities
CLIENT:
- Manage daily requests, workflow & relationships.
- Develop a deep, trusted understanding of client's business.
- Produce and present recommendations and thought leadership product/output that evolves current client approach.
- Harvest actionable insights, use learnings, and propose strategic recommendations or innovative test and learn opportunities.
- Manage campaign set up in platform and ensure quality checks in place for implementation
- Manage bespoke PMP marketplace and deal creation
- Manage and leverage client's 1PD as part of campaigns to help achieve KPIs
- Conduct daily monitoring of campaigns; performance and optimization and ensure information is clearly communicated to the client and internal team members through regular established reports at key milestones.
- Identify potential performance/technical issues (both micro and macro) and address as necessary with both a healthy sense of urgency and clear action points.
- Monitor media spend for a portfolio of campaigns to ensure on-time completion.
- Assist in evolving the approach through both hygiene (process) and thought leadership (innovation).
- Ability to evaluate and remain DSP agnostic as new opportunities arise.
SKILLS AND ATTRIBUTES:
- High level of technical & executional capability across programmatic tools & systems.
- Analytical strength in providing insight and media solutions.
- Effective communication with clients and colleagues with an ability to communicate & present programmatic plans and ideas with confidence.
- Interpersonal and people management skills both internally and with client.
- Team player, ability to delegate and stakeholder management while also able to operate and function independently.
- Professionalism-accountable, dependable with a commitment to quality.
- At least 2 years experience in programmatic campaign management and planning.
- Hands on experience with campaign management set up and optimization on DSP platforms, particularly with DV360, other platforms a bonus.
- Strong level of understanding of programmatic capability across the digital ecosystem.
- Effective and strong communicator with good presentation skills.
- Strong interpersonal and people management skills both internally and with clients.
- Team Player, ability to delegate and manage stakeholders.
- Professionalism; accountable, dependable with a commitment to quality.
At Kinesso, we believe in the power of connection - connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind's approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.