Field Marketing Execution Leader
Job Description
Your Job
You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your role, you'll help us deliver better care for billions of people around the world. It starts with YOU.
You'll deploy and execute ABP plan to Distributors and end users related to activation, innovation & renovation to support partner/distributor growth and increase demand translated into i) new business, ii) increase upsell/cross sell and iii) reduce customer churn & increase loyalty. Drives channel engagement and preference. Deploy category launches & trainings to channels and end users, in collaboration with technical support. Work collaboratively with sales leaders and their teams to ensure they are informed and have the tools required for audience acquisition, penetration & loyalty.
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About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands-and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark; you just need to log on!
Led by Purpose. Driven by You.
About You
You're driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
Main responsibilities:
Partner / Distributors Management
• Deploy KCP Value proposition to Distributors
• Build JBP & Track its metrics to quantify distributor program impact & ROI
• Responsible for adequate communication to partners about the acquisition, penetration and loyalty executional plans for end user based on customer segmentation
• Built and lead distributors executional plan based on incentives, training & tools (online/offline), DSRs engagement & demand generation tools to support multiplier effect growth
• Support development of new partnerships to capture whitespaces and increase coverage.
• Partner with technical support leader to execute distributors training plan
Local End User Activation
• Responsible for acquisition, penetration and loyalty executional plans for end user based on customer segmentation
• Manage and execute targeted marketing plans to include online and offline programs and field campaigns that support pipeline acceleration and new customer acquisition
• Execute Innovation including communication launch plan and manage / capture customers acceptance
• Execute local category campaigns objective / strategy ensuring their ROI working jointly with integrated team and capture learnings to continue improving omnichannel impact
Performance Tracking
• Performance & action plan tracking
• Metrics related to Acquisition, Penetration and Loyalty
• Multiplier effects metrics
• Budget management
• Feedback loop to Category/Product Manager
Customer / Market insights
• Develop a deep understanding of customers and the buyer's journey.
• Capture portfolio issues from the market and scale it to category team.
• Connect with sales force to capture data as well as influence them to work accordantly to customer insights
• Utilize customer & distributors insights for local marketing execution & manage customers stakeholder contacts
Experience and requirements:
Mandatory
- Bachelor's degree, in business-related discipline
- 5-8 years of experience in marketing / sales roles with a demonstrated track record of achievement and growth in leadership behavior
- Intermediate level of English
- Analysis driven skills
- Developed Communication Skills
- Problem solving mindset - Results-oriented
Desirable
- Experience in a B2B environment
- Digital marketing experience/knowledge
Total Benefits
Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
Great support for good health with medical coverage options with no waiting periods or pre-existing condition restrictions. Access to occupational health services.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, check out the career's website. You'll want to review this and come prepared with relevant questions when you pass GO and begin interviews.
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender, identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Additional information about the compensation and benefits for this role are available upon request. You may contact kcchrprod@service-now.com for assistance. You must include the six digit Job # with your request.
This role is available for local candidates already authorized to work in the role's country only. Kimberly-Clark will not provide relocation support for this role.
Primary Location
Lima Office Miraflores
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time