We are seeking a proven performance marketer to drive incremental high-quality customer growth for our wealth management business through customer acquisition and lead generation initiatives. The ideal candidate will possess a robust background in digital marketing, showcasing innovation in crafting new digital marketing strategies and tactics, along with strong execution skills.
As an Advice Acquisition Strategy, Senior Associate on the Wealth Management team, you will develop, implement, analyze, and report on marketing strategies to acquire customers for J.P. Morgan and Chase wealth management offerings. You will be responsible for creating end-to-end campaign requirements, collaborating with execution teams, and designing testing plans to derive insights that inform offer strategies, targeting, creative treatment, conversion funnel improvement testing, and effective marketing investment.
Want more jobs like this?
Get Advertising and Marketing jobs in New York, NY delivered to your inbox every week.
You will be an excellent communicator, capable of crafting compelling narratives and delivering high-impact presentations. You will have demonstrated innovation in creating marketing strategies and tactics and possess strong end-to-end planning, execution, and analytical skills.
This position requires close collaboration and integration with data & analytics, digital sales, finance, channel/product owners, product marketing, and the consumer bank and card portfolio growth teams. It is a highly visible strategic role with significant interaction with cross-functional teams and leaders across the firm.
Job Responsibilities:
- Develop and maintain a deep understanding of the WM business, customer behaviors, and competitive product landscape to understand best practices in offer, lead generation, and direct response marketing.
- Lead the acquisition strategy for WM product(s) to increase adoption at the top of the funnel.
- Collaborate with product marketing teams, funnel optimization, sales strategy, and finance partners to establish growth marketing goals and develop strategic and tactical plans to achieve them.
- Formulate hypotheses and develop, prioritize, and oversee a rigorous test-and-learn roadmap.
- Own the creative strategy process for owned channels, collaborating with marketing execution partners on the development of creative assets and a robust creative testing roadmap.
- Manage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment.
- Partner with the Analytics team to understand learnings and end-to-end program performance - across traffic, conversion, and account/customer quality metrics.
- Create executive-level presentations to gain alignment and support from key stakeholders.
- Identify and prioritize opportunities across channels and share key updates with senior management.
Required Qualifications, Capabilities, and Skills:
- Bachelor's Degree
- 4+ years of professional marketing experience, with experience in acquisition/growth
- Experience in managing the creative process from strategy to brief to final assets while maintaining a broad learning agenda
- Highly proficient in Microsoft Excel and demonstrated expertise in creating high-quality PowerPoint presentations that effectively communicate complex ideas
- Strong analytical, problem-solving, and planning skills with the ability to identify and recommend new opportunities
- Excels at managing multiple initiatives simultaneously within tight deadlines
- Skilled and comfortable working in a highly matrixed organization
- Excellent written and verbal presentation skills
Preferred Qualifications, Capabilities, and Skills:
- B2C marketing experience, preferably in Financial Services
- MBA preferred
- Financial services industry experience preferred
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.