Introduction
At IBM, work is more than just a job - it's a calling: to build, to design, to code, to consult, to create markets, to invent, and to collaborate. We are driven not simply by the desire to improve what's already there, but by the ambition to achieve what once seemed impossible. Every challenge is an opportunity, every idea a spark for something greater. Join us, and be part of a team that pushes boundaries, embraces innovation, and transforms possibilities into reality.
Your role and responsibilities
As a Web Strategist on the IBM.com team, you will be responsible for optimizing and enhancing our web experiences to drive engagement and conversion. You will work hands-on across a range of web strategy projects, applying research and insights to strengthen our brand presence, communications, and overall digital strategy. Collaborating with cross-functional teams, you will act as a critical connector between our ibm.com team and internal clients, ensuring that business needs translate into impactful digital solutions.
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In this role, you'll have the opportunity to lead specific initiatives, contribute actively to team discussions, and help shape the evolution of our online presence. We're looking for someone who is passionate about creating exceptional user experiences, eager to learn and grow, and motivated to take ownership in a fast-paced, collaborative environment.
Your primary responsibilities will include:
- Create and optimize web experiences that drive outcomes aligned with key business objectives.
- Collaborate with marketing, design, and business stakeholders to craft and execute effective web strategies.
- Take initiative to relentlessly optimize web experiences using data analysis, user research, and experimentation.
- Conduct competitive analysis and SEO research to inform strategy and maintain an up-to-date, high-performing sitemap.
- Establish baseline performance metrics, track key performance indicators (KPIs), and provide regular performance updates to stakeholders.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
- Bachelor's degree or equivalent experience
- 3-5 years of experience as a Web Strategist or agency equivalent
- Hands on experience in Adobe Experience Manager Sites, Adobe Target, Adobe Analytics & Google analytics
- Ability to lead a local team and collaborate with cross-functional teams across various time zones
- Creative problem-solving skills
- Strong project management and communication skills
Preferred technical and professional experience
- Masters in marketing, advertising or design
- 3+ years of experience as a Web Strategist or agency equivalent
- Experience with SEO and platforms like AHREFs, Clearscope, and BrightEdge
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
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