Sr. Search Strategist

The Sr. Search Strategistrole is focused on defining strategy and driving success for top brands across the National, Enterprise and Multi-Location team. In this role, you will act as an advisor and investigator, understanding the clients' business goals, analyzing paid searchcampaigns, the results, the set up, and recommending modificationsand appropriate capabilitiesand implementation skillsetsneeded to help achieve set benchmarks. This rolewill ownthe strategicrecommendationelements to help campaigns reach client. This role will also takean active role in our pre-sales process and in making initial client recommendations prior to onboarding.The role we play is significantand we strive to exceed our goals and client expectations, while learning, growing, and having fun as a team along the way.

Are you in? Come talk to us, we would love to tell you more!

About the job

The Senior Search Strategist will focus efforts around four core functions:

• Discovery

• Implementation

• Optimization

• Results

Leveraging our in-house reporting dashboards, you will identifyand select campaigns to review based on shortfalls you see from established client expectations. In other circumstances, cases will come directly to you from our Sales and Brand Managementteam, solicitingyour advice on recommendations to correct campaign performance. Some brands will be existing, while new, large brands will be alsofolded in as they are closed by our sales team. Our brands today are primarily focused on SEM, and you will work toensure that this tactic is deliveringstellar results across each brand and account within the brand, while helping topartner with colleagues in order tomake strategic recommendations on how to diversify this approachthrough other advertising platforms.

Recommended changes will then be implemented. Whether helping implementthe changes directly or delegating tasks to associated client success managersattached to the brands, you will be accountable for ensuring implementation is completed correctly. From there, continuous optimization will occur with consistent reviews that you will conductleveraging reporting tools tohelp tell the story to clients.

Results will then be shared with internal and external clients. Using the same reporting platforms, we will share resultsand format itin such a way that it tells a story and provides clientsvaluable insights and recommendations.

This is an individual contributor role with nodirect reportsand will own the strategic elements of the client relationship while thecurrent/existing managerswill own peoplemanagement of teams and execution disciplines.

Expectations

Youmust have applied experience in SEMat an expert level,with an advanced knowledgeof shopping ads and paid search ads outside of search engine platforms, such as Yelp and Amazon. You should also have a cross-section of skills spanning:

• Advertising Strategy

• Project Management

• Technology

• Attention to detail

• Consumer Insights

• Analytics

• Implementation of Data -Driven Decisions

Responsibilities

Day-to-Day:

• Develop and execute effective SEM and paid search strategies that align with clients' goals and objectives.

• Conduct in-depth keyword research to identifyhigh-value keywords and phrases for both organic and paid search campaigns.

• Oversee paid search campaigns, including budget management, ad copywriting, bid optimization, and performance tracking.

• Monitor and analyze performance metrics using tools like Google Analytics, Google Ads, and internalsoftware, and provide regular reports toexternal and internal stakeholders.

• Stay current with industry trends, algorithm updates, and best practices in search marketing to ensure compliance and effectiveness.

• Conduct competitive analysis to identifyopportunities and threats in the search marketing landscape.

• Collaborate withclient or internalweb development and UX teams to optimizelanding pages and user experiences for improved conversion rates.

• Manage the search marketing budget, allocatingeffectively to maximize ROI.

• Foster cross-functional collaboration with other departments, such as sales, post-sales, creative, data science, customer experienceand others, to integrate search marketing efforts with broader business objectives.

• Identifyareas for improvement, conduct A/B testing, and implement optimization strategies to enhanceclients'SEM performance.

Strategy:

• Digital Strategy - Act as an advisor, analyzing current campaigns, the results, the set up, and recommending modifications needed to help achieve set benchmarks. Provide proactive commentary on the overall health of an account, drive strategyand actively make recommendations as appropriate.

• Plan & coordinatemeetings with clients, and internal teams to ensure all strategic recommendations are shared, along with the campaign story of performance changes.

• Dive deep into campaign goals and make recommendations to help achieve results

• Partner with Data Science to build complementing reporting aspects related to campaign performance insightswhere needed.

Product:

• Evolving Digital Marketing Landscape- Stay abreast of new and evolving digital marketing concepts, specifically related to Search, and develop and facilitatetraining sessions for team members to understand the evolving digital marketing concepts.

• Help to advise, even construct,Search proposals for new brands/RFPs or through the identified gaps in existingcampaigns

Key Qualifications

• Creative thinker with strong time management and organizational skills with exceptional attention to detail

• Ability to lead the discussions related to strategic recommendations or campaign performance in critical in-person meetings including quarterly business reviews, annual reviewsor save efforts.

• Willingness to collaborate cross functionally and navigate effectively through multiple functions in the organization Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs

• 5+ years of experience in the digital space, in an agency environment, or in-house equivalent

• 5+ years of hands-on SEM optimization experience - building PPC campaigns from the ground up and managing them directly - with in-depth knowledge of Google Ad Platform

• Exceptional written and verbal communication skills with the ability to effectively communicate complex digital/searchconcepts

• Expert knowledge and understanding of SEM,with advanced knowledge search impacts onsocial, email marketing, display, and an understanding of new media consumer behaviors and trends.

• Knowledge of Google Data Studioand/or other reporting platforms, with abilityto determineadvertising "story" from metrics.

• Ability to distill information within Microsoft Excel

Performance Measurements Include (but are not limited to):

• Ability to connect professionally with other teams to ensure smooth and on-time deliverables

• Ability to drive urgency with internal teams to meet & exceed external client commitments

• Ability to identifyproduct diversification, revenue retentionand expansion opportunities

• Ability to make recommendations and facilitateremediation efforts for distressed accounts or clients that lack strategic direction (the latter especially applicable to new brands)

#LI-REMOTE
#LOCALiQ
#LI-LL

The annualized base salary for this role will range between $43,000and $85,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Client-provided location(s): Flexible / Remote

Job ID: utn-85393

Employment Type: OTHER

Posted: 2025-10-17T20:26:16